# Fast Casual Pancake Spots IHOP Is Opening a New Fast Casual Concept, flip’d by IHOP By Katherine Pendrill | Published 2021-05-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/flipd-byihop References: [chewboom](https://www.chewboom.com/2021/05/20/ihop-announces-plans-to-open-new-fast-casual-concept-flipd-by-ihop/) [IHOP](https://www.trendhunter.com/trends/virtual-dining-concepts-1) is giving fans a new way to enjoy its [famous pancakes](https://www.trendhunter.com/trends/dubai-chocolate-pancake) with the launch of flip’d by IHOP. With fast food and fast casual brands recovery well from the COVID-19 pandemic, it seems IHOP wants to break from its usual sit-down restaurants and give limited service a try. The brand recently announced that it will be piloting a new [fast casual concept](https://www.trendhunter.com/trends/perkins-american-food-co) called flip’d by IHOP. This limited service restaurant will offer made-to-order breakfast, lunch, and dinner much faster than your usual fulls service venue. At flip’d, customers will be able to enjoy a menu of IHOP-inspired favorites, but in new and innovative ways. The first flip’d lby IHOP location will open in New York City this July, with three additional venues planned for Lawrence, Kansas; Columbus, Ohio; and Dublin, Ohio later this year. Image Credit: IHOP ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fast Casual Dining:** IHOP's flip'd concept reflects the trend of fast casual dining which is disrupting the sit-down restaurant industry. - **Customizable Menus:** Providing the option to customize orders to offer a more personalized dining experience is an innovative opportunity for flip'd by IHOP. - **Digital Ordering:** Using digital ordering technology to streamline the ordering and payment process offers disruptive innovation opportunities for flip'd by IHOP. ### Industries Being Reshaped - **Restaurant:** The success of IHOP's flip'd concept could indicate a shift towards fast casual dining in the restaurant industry. - **Food Service:** Providing a customizable menu and utilizing digital ordering technology could disrupt the traditional food service industry. - **Hospitality:** The development of a new limited service restaurant concept like flip'd by IHOP could lead to the rise of new hospitality options in the industry. ## Related on Trend Hunter - [Virtual-First QSR Brands](https://www.trendhunter.com/trends/virtual-dining-concepts-1.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Pancake House Menu Expansions](https://www.trendhunter.com/trends/ihop-1.md) - [Elevated Diner Menus](https://www.trendhunter.com/trends/ihop-menu.md) - [All-Day Pancake Tacos](https://www.trendhunter.com/trends/pancake-tacos.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [Digital Pancake Loyalty Programs](https://www.trendhunter.com/trends/international-bank-of-pancakes.md) - [Supersized French Toast Breakfasts](https://www.trendhunter.com/trends/thick-n-fluffy-french-toast.md)