# Flattened British Plugs The Flip Plug Makes the Famously Bulky British Electrical Plug Compact By Rahul Kalvapalle | Published 2015-11-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flip-plug References: [gizmag](http://www.gizmag.com/three-pronged-british-three-prong-flip/40490/) & [kickstarter](https://www.kickstarter.com/projects/567444058/flip-thinner-and-better-british-plug) The Flip plug is a special folding club that is designed for use in conjunction with and in place of the famously bulky British electrical plugs. British plugs work fine but were designed for larger appliances like lamps and kettles, and not modern-day gizmos like tablets and smartphones. They are not the most convenient to use with [thin laptops](https://www.trendhunter.com/trends/lenovo-thinkbook-flip), the the massive three-pronged design is perfect for damaging the inside of your laptop bag. This prompted manufacturer OneAdaptr to come up with an improvement. This [folding plug](https://www.trendhunter.com/trends/square-1) is about a third the size of a regular British plug, and as a bonus features [multiple USB ports](https://www.trendhunter.com/trends/flexible-charge-adapter). It comes in two-port and four-port variants for added versatility. It is perfect for anyone who finds it inconvenient to use a bulky plug with a compact device. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Compact Plugs:** The trend towards more compact plugs presents opportunities for innovators to create more convenient and versatile charging solutions. - **Usb-enabled Plugs:** The increasing demand for USB charging capabilities in plugs offers opportunities for companies to meet the needs of a growing market. - **Folding Technology:** The development of folding technologies for plugs and other electronics offers opportunities to create products that are both compact and versatile. ### Where This Applies - **Consumer Electronics:** As consumer electronics continue to shrink in size, the need for more compact and versatile charging solutions presents a disruptive innovation opportunity. - **Manufacturing:** The development of new folding and USB-enabled plug designs requires innovative manufacturing processes that can keep up with changing consumer needs. - **Travel and Hospitality:** The demand for more portable and versatile plug designs is particularly high in the travel and hospitality industry, presenting opportunities for disruptive innovations that cater to this market. ## Related on Trend Hunter - [Sustainable Multi-charging Devices](https://www.trendhunter.com/trends/folding-charger.md) - [Compact Universal Travel-Ready Adaptors](https://www.trendhunter.com/trends/ta205.md) - [Power Station Outlet Adapters](https://www.trendhunter.com/trends/anker-powerextend-usbc-plug.md) - [Dual-Outlet Travel Adapters](https://www.trendhunter.com/trends/agile-travel-adapter.md) - [Ultra-Slim International Adapters](https://www.trendhunter.com/trends/anker-nano-travel-adapter.md) - [Stackable Blocky Chargers](https://www.trendhunter.com/trends/bang-design.md) - [Collapsible Three-in-One Chargers](https://www.trendhunter.com/trends/folding-magnetic-charger.md) - [Portable Compact Kettles](https://www.trendhunter.com/trends/foldable-kettle.md) - [Sleek Compact Minimal Chargers](https://www.trendhunter.com/trends/the-charger.md)