# Charitable Pedicure Promotions Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures By Laura McQuarrie | Published 2015-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flip-flop-promotion References: [eventmagazine](http://www.eventmagazine.co.uk/oasis-offer-customers-free-in-store-pedicures/brands/article/1348989) & [oasis-stores](http://www.oasis-stores.com/gandys-v-and-a-print-flip-flop/holiday-shop/oasis/fcp-product/5454165) In order to celebrate its latest collaboration with Gandys, [Oasis](https://www.trendhunter.com/trends/oasis-society) set up a unique flip-flop promotion. During an '[Oxford Street Giveaway](https://www.trendhunter.com/trends/churchs-fall-2026) in London, the retailer set up an in-store incentive for consumers who spent more than £70. In addition to receiving a free pair of Gandys by Oasis flip-flops, customers were also treated to a complimentary [Leighton Denny](https://www.trendhunter.com/trends/leighton-denny-crystal-nail-file) nail varnish and the chance to receive a free pedicure. To further drive people to get a free pair of co-branded Gandys by Oasis flip-flops by making a purchase, the giveaway was also tied to the Orphans for Orphans charity. As well as having shoe lovers walk away with many new products, this flip-flop promotion gives people the chance away to walk away feeling that they've done something good for charity. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Charitable Promotions:** Opportunity for more retailers to create incentives that offer consumers a chance to give back to a good cause. - **Co-branding Collaboration:** Opportunity for brands to team up and offer consumers exclusive, co-branded products and promotions. - **In-store Incentives:** Opportunity for retailers to increase foot traffic and incentivize consumers to make purchases with in-store promotions and freebies. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can take advantage of this trend by partnering with charities or other brands and creating promotions that offer free gifts with purchase. - **Beauty and Personal Care:** Beauty and personal care brands can take advantage of this trend by offering complimentary services or products with purchase and tying promotions to charitable causes. - **Nonprofit and Charitable Organizations:** Nonprofit and charitable organizations can partner with brands and retailers to offer incentives for consumers to give back to their cause, driving more donations and awareness. ## Related on Trend Hunter - [Summer-Inspired Beverage Promotions](https://www.trendhunter.com/trends/beverage-promotion.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Charitable Pink Slides](https://www.trendhunter.com/trends/project-pink-slide.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Hotel-Approved Sustainable Flip Flops](https://www.trendhunter.com/trends/sustainable-flip-flops.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Nail Polish Restaurant Partnerships](https://www.trendhunter.com/trends/opi-and-wingstop.md) - [Complimentary Footwear Giveaways](https://www.trendhunter.com/trends/foot-changes-during-pregnancy.md)