# Urban Flip Flop Invasions Havaianas Sandals Bombard Paris, Rome, London and Madrid By TrendHead | Published 2009-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flip-flop-city-invasion-havaianas-sandals-print-ads References: [notcot.org](http://www.notcot.org/post/19943/) & [adivertido](http://adivertido.com/havaianas-espalhadas-pela-europa/) The latest spring collection from global sandal brand [Havaianas](http://www.havaianas.com.br/#) is promoted with this tourist photo series where colorful flocks of Havaianas sandals are shown invading the European capitals of Paris, Rome, London and Madrid. Looking at these brilliant print ads I cannot wait till summer holidays when I'll be able to walk around cultured city centers with my [flip-flops](https://www.trendhunter.com/trends/8inch-flipflops) and shades on! **Implications** - Customers are looking for more comfort and practicability in their styles. Products that provide both while still being fashionable attract a greater audience. Instead of focusing on either style or comfort in designs, companies should integrate both into their products in order to gain more consumers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Practical Fashion:** Companies should integrate both style and comfort into their products to attract a greater audience. - **Summer Holiday Essentials:** Products that provide comfort and practicability while still being fashionable are in high demand. - **Tourist Marketing:** Using tourist photos in advertising campaigns can be an effective way to promote products. ### Where This Applies - **Footwear:** Footwear companies can capitalize on the trend of practical fashion by designing stylish and comfortable shoes, like Havaianas sandals. - **Fashion Accessories:** Companies in the fashion accessories industry can create products that provide comfort and practicability, attracting customers looking for practical yet fashionable items. - **Travel and Tourism:** The tourist marketing trend can be leveraged by travel and tourism companies to attract customers by showcasing its products in popular tourist destinations. ## Related on Trend Hunter - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md)