# Flip-Flop Cup Holders Multifunctional Sandals That Are Perfect for the Beach By Rose Nazarali | Published 2009-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flip-flop-aperitivo References: [bookofjoe](http://www.bookofjoe.com/2009/07/flipflop-aperitivo.html) & [tommasocolia](http://tommasocolia.com/index.htm) Flip-flops are a summer time must have, but when they can do more than cushion your feet from the hot sand, it is like finding a goldmine. Tommaso Colia designed these multifunctional flip-flops with beach goers in mind. “This is a pair of flip-flops with round shapes on the top. When you are at the beach, you can sit down and put your glass on them, he says. “They become a sort of flat ‘table,’ very stylish indeed, ideal to support glasses, dishes and all the aperitifs you like.” Made from leather and wicker, these flip-flops are sure to keep your feet comfy and cozy. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Footwear:** There is an opportunity to develop footwear that serves multiple purposes, such as holding cups or providing storage. - **Beach-related Innovations:** There is potential for creating innovative products specifically designed for beachgoers to enhance their experiences. - **Sustainable Materials in Footwear:** Using eco-friendly materials like wicker in footwear design can attract environmentally conscious consumers. ### Sectors Adopting This - **Footwear and Fashion:** Footwear brands can explore incorporating new functionalities into their products, appealing to customers looking for innovative and practical options. - **Hospitality and Tourism:** The hospitality industry can consider providing unique beach accessories like multifunctional flip-flops as part of their amenities, offering added convenience to guests. - **Sustainable Lifestyle Products:** There is an opportunity for companies focusing on sustainable living to offer eco-friendly and functional footwear options for outdoor activities like beach trips. ## Related on Trend Hunter - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Drink-Holding Outdoor Lounge Chairs](https://www.trendhunter.com/trends/lago-lounge-chair.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Adventurous Versatile Lounge Chairs](https://www.trendhunter.com/trends/flipster-seat.md)