# Booze-Concealing Slippers The Flip Flask for Those Who Like to Sneak in a Drink Slyly By Matt Ho | Published 2011-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flip-flask References: [thelifefiles](http://www.thelifefiles.com/2011/06/22/this-is-a-must-have-for-the-beach/) & [flipflask](http://flipflask.com/index.html) For the raging booze hound who must carry alcohol with them wherever they go, recommend the Flip Flask so that no one suspects their heavy drinking capabilities -- or problems. If the name Flip Flask has you thinking and pondering, it's very real and it's exactly what it sounds. These slip-ons are made to carry the drink of your choice without anyone ever suspecting you. So if you've ever wanted to ninja your way into a bar with some [tequila, rum or gin](https://www.trendhunter.com/trends/drop-of-gin) on-hand, these bad boys will assist you for a pre-drink in the bathroom before you place an order. To fill the alcohol, there's a little cap that you can unscrew from the back heel of the slippers. This is probably the best way to [conceal drinks](https://www.trendhunter.com/trends/jameson-football-flask) in the public; I mean, who'd ever suspect [flip flops](https://www.trendhunter.com/trends/he-she-brick-slippers)? ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Concealment Wearables:** The creation of wearables designed to conceal certain items, such as flasks, presents opportunities for disruptive innovation - **Alcohol Sneakiness:** The demand for sneaking alcohol into public places has led to the rise of products like the Flip Flask, presenting opportunities for innovation in alcohol concealment - **Inconspicuous Design:** The trend towards designing inconspicuous products, like slip-on shoes with hidden flasks, presents opportunities for innovation in other industries seeking better product concealment options ### Who This Affects Most - **Fashion:** Fashion designers can capitalize on the trend towards concealment wearables, creating stylish concealment products for a variety of items - **Hospitality:** The alcohol sneakiness trend presents a challenge for hospitality businesses to prevent guests from bringing their own alcohol into venues, but also provides opportunities for developing new security measures - **Security:** The trend towards inconspicuous design presents opportunities for innovation in security measures, such as developing new ways to detect and prevent hidden items from passing through security checkpoints ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Proprietary Pouch Cocktail Packaging](https://www.trendhunter.com/trends/jinx-drinx.md)