# Middle Earth Airline Commercials Air New Zealand's Flight Safety Video is Inspired by The Hobbit By Alyson Wyers | Published 2014-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flight-safety-video References: [designtaxi](http://designtaxi.com/news/370235/Air-New-Zealand-Releases-A-New-Epic-Hobbit-Inspired-Flight-Safety-Video/) & [youtu.be](http://youtu.be/qOw44VFNk8Y) In what is undoubtedly the most fantastical flight safety video in all the realms, this [Air New Zealand commercial](https://www.trendhunter.com/trends/air-new-zealand-1) also advertises the third and final instalment in The Hobbit film trilogy. Following their similarly-inspired Middle Earth themed adverts in 2012 and 2013, this flight safety video is dubbed 'The Most Epic Safety Video Ever made.' In it, flight attendants are dressed like elves and relay important airplane-related instructions in a Hobbit context. Stunning shots of New Zealand are also incorporated, as [The Lord of the Rings](https://www.trendhunter.com/trends/the-war-of-the-rohirrim) was also filmed there. The commercial even has cameos from actors Sylvester McCoy and Elijah Wood (who played Frodo). Director Peter Jackson also makes an appearance. The hilarious video from 'the airline of Middle Earth' is definitely worth a watch before the last Hobbit movie comes out. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 19% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Fantasy-inspired Advertising:** Opportunity for businesses to ride on the popularity of fantasy-themed entertainment to create unique and engaging ads. - **In-flight Entertainment Innovation:** Opportunity to rethink in-flight safety videos and transform them into a fun and memorable experience for passengers. - **Tourism Promotion Through Film Collaboration:** Opportunity for countries to work with movie studios and create tourism campaigns based on popular films shot in the country. ### Industries Being Reshaped - **Airlines:** Opportunity for airlines to use creative and humorous safety videos and ads to engage customers and stand out in the highly competitive airline industry. - **Film Production Studios:** Opportunity for film production studios to collaborate with countries and promote tourism through their movies and popular characters. - **Tourism:** Opportunity for the tourism industry to piggyback on the popularity of major movies and TV shows and create destination-specific promotions. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Filmic Virtual Fitness Challenges](https://www.trendhunter.com/trends/virtual-fitness-challenge.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Fantasy World-Inspired Mobile Games](https://www.trendhunter.com/trends/heroes-of-middle-earth.md)