# Livestreaming Flight Campaigns Turkish Airlines Makes Everyone a Passenger with Periscope By Laura McQuarrie | Published 2015-07-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flight-campaign References: [digitalbuzzblog](http://www.digitalbuzzblog.com/turkish-airlines-worlds-first-periscope-flight/) & [turkishairlines](http://www.turkishairlines.com/) With a new flight campaign, [Turkish Airlines](https://www.trendhunter.com/trends/locally-sourced-bread) joined many brands on Periscope to give people around the world a taste of what it is like to experience of being onboard one of its aircraft. The 'Periscope Flight' involved broadcasting parts of the flight experience to followers, revealing a behind-the-scenes look at a journey from Istanbul to New York. Just as many travel journeys do, the starting point begins with a pre-flight check-in, all the while showing flight lounges, crew cabins and the special [in-flight services](https://www.trendhunter.com/trends/simulated-air-travel) offered. Since safety onboard an aircraft is a huge concern for many modern travelers, this Periscope flight campaign helps to foster a feeling of being safe, cared for and included in important communications. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 4% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Livestreaming Travel Experiences:** The use of livestreaming platforms like Periscope to provide virtual travel experiences is a disruptive innovation opportunity for travel brands to engage with potential customers. - **Behind-the-scenes Marketing:** Brands can tap into the growing interest in behind-the-scenes content by showcasing aspects of their operations and services, creating an opportunity for disruptive innovation in marketing strategies. - **Enhancing Trust and Safety:** Utilizing livestreaming to showcase safety measures and transparency in operations can be a disruptive innovation opportunity for brands to build trust and reassure customers. ### Sectors Adopting This - **Travel and Tourism:** The travel and tourism industry can explore the use of livestreaming platforms to offer virtual travel experiences and inspire potential travelers. - **Marketing and Advertising:** Livestreaming can revolutionize marketing strategies by providing behind-the-scenes glimpses, enhancing brand storytelling and fostering engagement with target audiences. - **Aviation:** The aviation industry can leverage livestreaming to showcase safety procedures, improve communication with passengers, and build trust in their services. ## Related on Trend Hunter - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md)