# Charming Aviation Oatmeal Branding Flieger Porridge Makes it Appealing for Kids to Enjoy By Michael Hemsworth | Published 2018-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flieger-porridge References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/flieger-porridge.html) & [behance.net](https://www.behance.net/soyuzdesig23d1) Oatmeal is a healthy part of a breakfast but can be difficult to get children to eat, so Flieger Porridge has been branded to help make it more appealing to enjoy. Designed by Soyuz ², the [oatmeal](https://www.trendhunter.com/trends/amara-breakfast-oat-melts) is branded with a spoon that has been transformed into an airplane, which speaks to the common parental approach to turn the utensil into a flying plane to entice children. The packaging features a clearly outlined series of instructions on the side to ensure that the product is prepared perfectly each and every time it's made to eliminate kids from associating oats with being a [mushy mess](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids). The Flieger Porridge branding speaks to the need for more [whimsical food packaging](https://www.trendhunter.com/trends/frubes-relaunch) as consumers seek out ways to infuse wonder into their everyday routine. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Food Packaging:** As consumers seek out ways to infuse wonder into their everyday routine, there is an opportunity to introduce more playful and imaginative food packaging designs. - **Child-friendly Healthy Foods:** There is an opportunity to create more child-friendly healthy food options, like Flieger Porridge, which can be made more appealing to younger audiences through creative branding. - **Healthy Breakfast for Kids:** As parents strive to provide healthier breakfast options for their kids, there is an opportunity to innovate and create products that are both healthy and appealing to children, like Flieger Porridge. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of the trend of whimsical food packaging by designing more playful and imaginative packaging designs that appeal to consumers. - **Health and Wellness:** The health and wellness industry can tap into the opportunity to create more child-friendly healthy food options that are both nutritious and appealing to younger audiences. - **Family and Parenting:** The family and parenting industry can take advantage of the opportunity to innovate and create new products that provide healthier and more appealing breakfast options for children. ## Related on Trend Hunter - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)