# Game-Embedded Pizza Boxes The New Pizza Hut Box Features a Flick Football Field on Top By Katherine Pendrill | Published 2016-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flick-football-field References: [chewboom](http://www.chewboom.com/2016/08/30/pizza-hut-offers-new-playable-flick-football-pizza-box/) & [blog.pizzahut](http://blog.pizzahut.com/wp-content/uploads/2016/08/PIZZAHUTHUT-Flick-Football-Twitter-Sweeps-Rules.pdf) Following the release of the "world's first playable DJ pizza box," [Pizza Hut](https://www.trendhunter.com/trends/the-moving-box-table) has created another clever box design with a Flick Football Field on the top. The new box not only serves as an entertaining game for customers to enjoy while grabbing a slice, but it also offers a chance for pizza-lovers to win fun prizes. The new Pizza Hut box is available with the purchase of any one of the chain's medium pizzas. The box itself features a playable Flick Football Field complete with extendable goal posts, tiny football triangles and a handy score card. Fans can then share videos of their favorite Flick Football moments on [Twitter](https://www.trendhunter.com/trends/microsoft-6) with the hashtag '#PizzaHutHut.' Pizza Hut will even select weekly winners based on challenges such as longest flick and most creative flick. The promotional box ultimately gives customers a new way to interact with Pizza Hut beyond the chain's food. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Gamification Packaging:** Opportunity to create engaging packaging concepts, promoting a new way of consuming and interacting with products. - **Interactive Promotions:** Opportunity to leverage interactive promotions to create a more memorable brand experience, generate user-generated content and boost customer engagement. - **Cross-promotion Partnerships:** Opportunity to partner with brands from different industries to create unique cross-promotional campaigns that generate synergies and drive sales. ### Who This Affects Most - **Food and Beverage:** Opportunity to create engaging and interactive packaging concepts and promotions that enhance customers' dining experiences and boost sales. - **Entertainment:** Opportunity to partner with food and beverage brands to create unique and engaging cross-promotions that offer a new way of consuming and interacting with products. - **Marketing and Advertising:** Opportunity to create innovative and disruptive packaging concepts and promotions that generate user-generated content, boost brand awareness, and enhance customer engagement. ## Related on Trend Hunter - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Pizza-Themed Trivia Games](https://www.trendhunter.com/trends/pizza-pursuit.md) - [Game Day-Inspired Pizza Deals](https://www.trendhunter.com/trends/big-dinner-box.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [Rewarding Game Pizza Promotions](https://www.trendhunter.com/trends/pizza-before-the-hut.md) - [Fesitve Holiday Pizza Bundles](https://www.trendhunter.com/trends/pizza-hut-8.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Football-Themed Pizza Meal Deals](https://www.trendhunter.com/trends/ultimate-hut-bundle.md)