# Enhanced Wellness Water FLEXWATER is Offered in BCAA, Collagen and Alkaline Varieties By Laura McQuarrie | Published 2020-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flexwater References: [bevindustry](https://www.bevindustry.com/articles/92691-flexwater) & [drinkflexwater](http://www.drinkflexwater.com) Health-conscious consumers who crave more than just hydration from water are turning to functionally enhanced wellness water products like FLEXWATER, which is available in three different product lines: [BCAA](https://www.trendhunter.com/trends/xtend-healthy-hydration), Collagen and Alkaline. While the Alkaline line is unflavored and electrolysis-free, the BCAA and Collagen lines are offered in flavors like Lemon, Pink Guava, Cucumber and Mixed Berry. As an alternative to purchasing powdered collagen for bone and joint health or BCAA supplements to support muscle growth, people can enjoy these [ready-to-drink beverages](https://www.trendhunter.com/trends/protein-water-range) as a convenient way to support an active lifestyle. These replenishing beverages for fitness and recovery are free from artificial sweeteners, caffeine and sugar, and have the potential to those who are looking for keto-friendly or low-carb beverages. Image Credit: FLEXWATER ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Wellness Water:** Opportunity to cater to health-conscious consumers by offering functionally enhanced wellness water products. - **Functional Beverage Market:** Opportunity for companies to tap into the growing market of functional beverages that offer health benefits beyond hydration. - **Convenient Alternative to Supplements:** Opportunity to provide a convenient alternative to traditional supplements by offering ready-to-drink beverages with the same health benefits. ### Sectors Adopting This - **Beverage Industry:** Opportunity for the beverage industry to expand its product offerings to include functionally enhanced wellness water products. - **Fitness and Recovery Industry:** Opportunity for fitness and recovery companies to incorporate these replenishing beverages into their offerings for consumers looking for convenient ways to support an active lifestyle. - **Health and Wellness Industry:** Opportunity for the health and wellness industry to promote and market these ready-to-drink beverages as a keto-friendly or low-carb option for consumers. ## Related on Trend Hunter - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md) - [Functional Hydration Beverages](https://www.trendhunter.com/trends/core-hydration.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Hydrating Ketone Beverages](https://www.trendhunter.com/trends/ketone-beverage.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md)