# Sporty Flexible Sneakers The ECCO Flexure Runner Was Inspired by Athletes for the Modern Woman By Grace Mahas | Published 2019-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flexure-runner References: [ca.ecco](https://ca.ecco.com/en/ecco-flexure-runner-womens-sneaker-292013.html?dwvar_292013_color=51582) & [ca.ecco](https://ca.ecco.com/en/ecco-flexure-runner-womens-sneaker-292013.html?dwvar_292013_color=51582) Consumers looking for a sophisticated sneaker that fuses form and function should consider's ECCO's lastest kicks -- the ECCO FLEXURE RUNNER. The dynamic sneaker draws inspiration from modern athletes and was designed to meet the needs of the contemporary woman. The ECCO FLEXURE RUNNER is made from [Nappa](https://www.trendhunter.com/trends/apple-watch-product-line) leather and features a light waxed, satin aesthetic. The footwear also features a textile lining to ensure breathability while the leather-covered inlay sole gives wearers a chic and avant-garde aesthetic. Moreover, this state-of-the-art sneaker features FLUIDFORM technology that supports your foot. The modern ECCO FLEXURE RUNNER has a [versatile aesthetic](https://www.trendhunter.com/trends/selection-of-versatile-shoes) that can be worn while commuting to the office, working out at the gym, or for a comfortable chic daytime look. This bespoke sneaker is available online and in stores for $250 CAD. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Athlete-inspired Sneakers:** Athlete-inspired sneakers are gaining popularity among consumers who seek form and functionality in their footwear. - **Versatile Sneakers:** Sneakers that have a versatile aesthetic are in demand from consumers who want to wear them for various activities and occasions. - **FLUIDFORM Technology:** FLUIDFORM technology in footwear is becoming more popular as it provides support and comfort for the wearer. ### Where This Applies - **Footwear Industry:** The footwear industry can take advantage of the growing demand for athlete-inspired and versatile sneakers by incorporating similar design elements in their products. - **Fashion Industry:** The fashion industry can capitalize on the popularity of versatile sneakers by incorporating them into their collections and creating new styles that appeal to consumers. - **Sportswear Industry:** The sportswear industry can benefit from the growing demand for FLUIDFORM technology in footwear by incorporating it in their products for superior support and comfort. ## Related on Trend Hunter - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Accessile Premium Runners](https://www.trendhunter.com/trends/allswifit-active5k.md) - [Breathable Mesh Technical Sneakers](https://www.trendhunter.com/trends/edge-flex.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md)