# Bendable Food Graters Flexita by Ely Rozenberg is Efficient and Eco-Friendly By Meghan Young | Published 2012-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flexita-by-ely-rozenberg References: [yankodesign](http://www.yankodesign.com/2012/11/09/are-you-flexible-to-grate/) & [red-dot.sg](http://www.red-dot.sg/concept/index.htm) The Flexita by Ely Rozenberg is a modernized update of the traditionally static food grater, making the food preparation task much easier to complete. Essentially, it has a bendable surface, hence its descriptive name, which allows the user to manipulate in ways that suits the food and his or her purposes better. A 2012 red dot award: design concept winning entry, the Flexita by Ely Rozenberg makes use of harmonic steel that has been bordered by a polyethylene injected in a silicon mould, all of which are recyclable. This metal has a 'memory' that allows it to return to its original flat shape when not in use. Not only is it easy to clean, its efficient design saves 50% of the materials used for typical graters. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Bendable Kitchen Tools:** The Flexita has created an opportunity for the development of other kitchen tools that can bend and flex to fit the needs of the user. - **Sustainable Kitchenware:** The use of harmonic steel that can be easily recycled in the production of the Flexita can inspire the development of other eco-friendly kitchenware products. - **Efficient Food Preparation:** The efficient design of the Flexita is an opportunity for other companies to develop food preparation products that save materials and reduce waste. ### Who This Affects Most - **Kitchenware:** The kitchenware industry can take advantage of the sustainable and efficient design of the Flexita to create other innovative products for the market. - **Housewares:** The housewares industry can incorporate bendable and eco-friendly design trends from the Flexita into their product lines and operations. - **Food Packaging:** The trend towards sustainable kitchenware could influence the food packaging industry to use more eco-friendly materials and production methods. ## Related on Trend Hunter - [Two-Sided Speed Graters](https://www.trendhunter.com/trends/ograte.md) - [Mini Handheld Graters](https://www.trendhunter.com/trends/palm-grater.md) - [Miniature Handheld Graters](https://www.trendhunter.com/trends/irogami-grater.md) - [One-Touch Parmesan Graters](https://www.trendhunter.com/trends/electric-cheese-grater.md) - [Expandable Construction Cutting Boards](https://www.trendhunter.com/trends/flexiboard.md) - [Malleable Construction Food Containers](https://www.trendhunter.com/trends/delione-flexn-fresh-container.md) - [Avocado-Shaped Vegetable Cutters](https://www.trendhunter.com/trends/avo-multifunction-veggie-cutter.md) - [Stylish Kitchen Gadget Lines](https://www.trendhunter.com/trends/savor-series.md) - [Multi-Functional Pasta Spoons](https://www.trendhunter.com/trends/multifunctional-pasta-spoon.md)