# Membrane Packaging Systems Mireia Gordi i Vila's Flexible Packaging Suspends Bespoke Items By Laura McQuarrie | Published 2014-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flexible-packaging References: [dezeen](https://www.dezeen.com/2014/06/16/fragile-packaging-protective-skin-show-rca-2014/) 'Fragile' is an aptly named flexible packaging system developed by Mireia Gordi i Vila, a graduate of the [Royal College of Art](https://www.trendhunter.com/trends/large-letter-postal-boxes). There are tons of [packaging designs](https://www.trendhunter.com/trends/innovative-packaging-solution) out there that are designed to be [biodegradable, modular and reusable](https://www.trendhunter.com/trends/selfpacking-cheese), but Fragile puts its focus on containing any kind of object, especially those that are oddly shaped and delicate. Packaging for Fragile encases in a membrane-like cocoon, surrounded by a hard shell frame for support. Since the stretchy packaging conforms to fit whatever it contains, it is reusable for a number of objects. The second skin that Fragile provides could be used to ship valuables like art and other bespoke items that require a secure shipping option where an ordinary cardboard box just won't cut it. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Flexible Packaging:** The trend in flexible packaging is for creating sustainable yet robust packaging. - **Custom Packaging:** The trend in custom packaging is for creating unique and secure packaging solutions for oddly shaped or delicate items. - **Reusable Packaging:** The trend in reusable packaging is for creating packaging that can withstand multiple uses and reduce waste. ### Who This Affects Most - **Logistics and Shipping:** The logistics and shipping industries can benefit from this packaging trend by offering secure and customizable packaging solutions for valuable and fragile items. - **Art and Collectibles:** The art and collectibles industry can benefit from this packaging trend by providing their customers with safe, reusable, and customizable packaging options. - **Manufacturing:** The manufacturing industry can benefit from this packaging trend by designing packaging that is not only functional but also sustainable and environmentally friendly. ## Related on Trend Hunter - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Paper-Based Packaging Advancements](https://www.trendhunter.com/trends/monoflex-fibre-plus.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [High-Function Fish Packaging](https://www.trendhunter.com/trends/sudpack.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md)