# Comfortable Brightening Hairsprays The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine By Laura McQuarrie | Published 2019-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flexible-hold-spray References: [allure](https://www.allure.com/gallery/best-new-hair-products-august-2019/) & [igkhair](https://www.igkhair.com/products/1-800-hold-me-no-crunch-flexible-hold-hairspray) Inspired by makeup setting sprays that add a healthy glow to the skin while keeping applied cosmetics in place, [IGK's](https://www.trendhunter.com/trends/good-behavior) 1800-Hold-Me No-Crunch Flexible Hold Spray adds shine to all hair types and colors with light-reflecting ingredients. The comfortable, medium-hold hairspray also leaves hair feeling soft, touchable, brushable and possible to manipulate as needed without a crunchy or sticky feel. Beyond helping to secure a desired style and add shine to hair, the lightweight 1800-Hold-Me No-Crunch Flexible Hold Spray also works as a [heat protectant](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray) and provides UV protection. The clean formula is free from parabens and sulfates and some of the key ingredients in the innovative, vegan, cruelty-free and conditioning hairspray formula are omega-rich avocado oil and micro-light reflectors. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Brightening Hair Products:** Opportunity to innovate with ingredients that add shine and reflect light, providing a healthy glow to hair. - **Multipurpose Hair Products:** Opportunity to create hair products that serve multiple functions such as heat protection, UV protection, and styling. - **Clean Beauty Hair Products:** Opportunity to create clean hair products that are free from harmful chemicals such as parabens and sulfates. ### Where This Applies - **Beauty Industry:** Opportunity for beauty companies to create new hair products or add to their existing line with brightening, multipurpose or clean beauty features. - **Natural Hair Care Industry:** Opportunity to create natural hair care products with ingredients such as avocado oil and micro-light reflectors that promote healthy hair. - **Personal Care Industry:** Opportunity to develop personal care products such as hairsprays that meet the growing consumer demand for multi-functional and clean beauty products. ## Related on Trend Hunter - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Resort-Ready Beach Hairsprays](https://www.trendhunter.com/trends/beach-hairspray.md) - [Aerosol Hair Product Lines](https://www.trendhunter.com/trends/aerosol-hair-products.md) - [Shine-Enhancing Hair Sets](https://www.trendhunter.com/trends/sleek-stylers-set.md) - [Space-Inspired Scented Hairsprays](https://www.trendhunter.com/trends/scented-hairspray.md)