# Flexible Frozen Food Packaging Green Giant Opts-In for a Microwaveable and Resealable Packaging By Kalin Ned | Published 2020-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flexible-frozen-food-packaging References: [standuppouches.net](https://www.standuppouches.net/blog/green-giant-reinvents-flexible-frozen-food-packaging) "Prominent vegetable brand" Green Giant has shifted to a more flexible frozen food packaging that utilizes the new PrimaPak technology. The move promises more convenience for consumers and "a remarkable 20-65% in weight savings over traditional food packaging," ultimately improving efficiency in the supply chain. The state-of-the-art packaging is formed on a specifically outfitted machine. The film is specifically designed for steam cooking in a microwave. Aside from being extremely convenient for consumers with busy lifestyles, the Green Giant PrimaPak also works to reduce the carbon footprint of the company, adding another important benefit tied to sustainability. The design of the flexible frozen food packaging makes it completely resealable and semi-rigid. It will accommodate Green Giant's latest food product—veggie spirals. Image Credit: Green Giant ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Flexible Frozen Food Packaging:** New technologies for microwaveable and resealable packaging can revolutionize the food industry by increasing convenience and efficiency while reducing waste. - **Sustainable Packaging:** The focus on reducing the carbon footprint of packaging creates opportunities for innovation and differentiation within the food industry. - **Lightweight Packaging:** Weight savings of up to 65% over traditional food packaging can lead to cost savings and environmental benefits for companies in the food industry. ### Sectors Adopting This - **Food Packaging:** New packaging technologies and designs can increase efficiency, convenience, and sustainability of food products. - **Frozen Food:** Innovative packaging solutions offer new opportunities for companies in the frozen food industry to differentiate themselves and meet consumer demand for convenience and sustainability. - **Eco-friendly Packaging:** The growing concern for the environment and sustainability presents an opportunity for companies in various industries, including food, to invest in eco-friendly and innovative packaging solutions. ## Related on Trend Hunter - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Peelable Snack Pouches](https://www.trendhunter.com/trends/proampac.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Eco-Friendly Shrink Meat Packaging](https://www.trendhunter.com/trends/amcor-cleartite-40.md)