# Bendable Binding Torches The Flexi Flash Can Be Wrapped Around Bikes and Bags for Night Visibility By Amelia Roblin | Published 2014-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flexi-flash References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/personal/personal-accessories/flexi-flash/) & [momastore.org](http://www.momastore.org/museum/moma/ProductDisplay_Flexi) The designer of the Flexi Flash understands that it isn't just bicycle riders that require illumination at night for their safety. This device was developed as an accessory for pedestrians as well as cyclists, giving them the facility to fasten [bright lightbulbs to just about anything](https://www.trendhunter.com/trends/scoutlite-blinko). The flexible flashlight is made from ABS plastic with a malleable metal band that's covered in soft silicone material. Measuring 7 inches in length, the thin tail of the tadpole-like gizmo can be easily coiled around one's wrist, a belt loop, backpack straps, a baby stroller or [bike handlebars](https://www.trendhunter.com/trends/radian-wingman). Wind it and angle it so that it guides your path or alerts motorists of your presence in the dark. The Flexi Flash can be purchased through the [MoMA](https://www.trendhunter.com/trends/scaleo) store in one of many bold colors. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Flexible Flashlights:** Flexible flashlights are a versatile and practical solution for night visibility and can be applied to various industries. - **Personal Safety Accessories:** The demand for personal safety accessories presents an opportunity for innovative and customizable products such as the Flexi Flash. - **Silicone-wrapped Designs:** Silicone-wrapped designs offer a durable and flexible solution for producing adaptable products such as the Flexi Flash. ### Where This Applies - **Outdoor and Sports Equipment:** The outdoor and sports equipment industry can benefit from the demand for versatile and customizable personal safety accessories such as the Flexi Flash. - **Children's Products:** Flexible and adjustable accessories such as the Flexi Flash can provide parents with peace of mind and make children's products safer. - **Emergency and Rescue Services:** The flexibility and durability of silicone-wrapped designs make them ideal for application in emergency and rescue services such as search and rescue missions. ## Related on Trend Hunter - [Functional Lifestyle Flashlights](https://www.trendhunter.com/trends/flashlight-concept.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Job Site-Friendly Flashlights](https://www.trendhunter.com/trends/blackdecker-snake-light.md) - [Multipurpose Flashlight Concepts](https://www.trendhunter.com/trends/onurhan-demir.md) - [Modular Four-in-One Flashlights](https://www.trendhunter.com/trends/xeter-spark.md) - [LED Light-Integrated Running Belts](https://www.trendhunter.com/trends/the-lumabelt.md) - [Compact Flashlight Design Concepts](https://www.trendhunter.com/trends/fl1-flashlight.md) - [Smart Safety Flashlights](https://www.trendhunter.com/trends/timeli-flashlight.md) - [Interactive Pocket Torches](https://www.trendhunter.com/trends/the-loopdot.md)