# Flexible Menstrual Discs FLEX is a Menstrual Product That's Made to Move with the Wearer By Riley von Niessen | Published 2018-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flex References: [flexfits](https://flexfits.com/) & [instagram](https://www.instagram.com/flex/?utm_source=ig_embed&action=profilevisit) Women who are looking for a safer, more comfortable, and less limiting menstrual product to use might find what they're looking for in [FLEX](https://www.trendhunter.com/trends/kailo-flex), a disc that's made from medical-grade polymer. Although similar to a menstrual cup in that it holds fluid rather than absorbs it like a tampon would, FLEX is different in that it sits further back in the body, with it resting just past the vaginal canal. In addition to preventing uncomfortable chafing that some might notice with more [traditional products](https://www.trendhunter.com/trends/iris-arlo-pads), FLEX's placement means that women can wear it while having sex too. Also like a menstrual cup, FLEX only needs to be replaced every 12 hours, and can hold far more fluid than a tampon. To use FLEX, all consumers need to do is pinch the disc in half and insert it by pushing it in. Once FLEX is inserted, the front edge of the disc is tucked behind the public bone. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Flexible Menstrual Discs:** FLEX introduces a more comfortable and versatile menstrual product made from medical-grade polymer. - **Safer and More Convenient Menstrual Solutions:** FLEX offers a safer and less limiting alternative to traditional menstrual products, allowing for longer wear and more freedom of movement. - **Disruptive Menstrual Cup Innovation:** FLEX's unique design and placement create opportunities for disruptive innovation in the menstrual cup industry, catering to women's comfort and convenience. ### Who This Affects Most - **Women's Health and Personal Care:** FLEX taps into the women's health and personal care industry by offering a new option for menstrual product users. - **Sexual Wellness:** By allowing for comfortable wear during sex, FLEX opens up opportunities for disruption in the sexual wellness industry. - **Sustainable Menstrual Products:** FLEX's extended wear and fluid capacity present an innovative solution in the growing market for sustainable menstrual products. ## Related on Trend Hunter - [Menstrual Disc Applicators](https://www.trendhunter.com/trends/period-disc.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Smart Menstrual Cups](https://www.trendhunter.com/trends/emm.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Connected Menstruation Products](https://www.trendhunter.com/trends/smart-menstrual-cup.md) - [Antibacterial Menstrual Cups](https://www.trendhunter.com/trends/bfree-cup.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [AI-Powered Menstrual Care Systems](https://www.trendhunter.com/trends/tulipon.md)