# Charitable Watch Lines The Flex Watches Donate Proceeds to 10 Charities By Jordy E | Published 2012-04-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/flex-watches References: [roozt](http://www.roozt.com/Flex-Watches/index.html) & [flexwatches](http://flexwatches.com/about) [Flex](https://www.trendhunter.com/trends/therabody1) Watches is a [charitable timepiece label](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation) based in San Francisco. Following a 10-10-10 mantra, the organizers behind the project have launched a watch line in 10 colors, in association with 10 charities, from which 10% of all net proceedings are donated annually to those very charities. The 10 philanthropic groups working with the Flex Watch team represent various causes. From the Be Perfect Foundation to the Mariners Outreach program, there is arguably something of interest for every customer, and the color of each watch is tailored to match a desired focus. The Flex Watch system is focused on awareness. With student representatives at universities throughout the United States and country-wide campaigns, the message about the product and the charities which it represents is being spread. This awareness aspect is one which companies tend to skip over, but the persistent emphasis on education here has undone the norm, sharing some of America's most significant relief efforts. **Contact Information** Flex Watches [website](http://flexwatches.com/) Flex Watches on [Facebook](https://www.facebook.com/flexwatches) Flex Watches on[Twitter](https://twitter.com/#!/FlexWatches) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Timepieces:** Companies can create charitable products such as watches where a portion of sales goes to various charities. - **Awareness Campaigns:** Persistent emphasis on education and awareness can help promote social causes while additionally boosting sales. - **Tailored Philanthropy:** Matching the colors of a product such as a watch to represent a specific charity can increase consumer engagement and successfully promote philanthropy. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the possibility of incorporating philanthropy into their lines such as through the creation of charitable timepieces. - **Marketing and Advertising:** Marketing and advertising industries can learn from the strong commitment towards the promotion of social causes via awareness campaigns provided by philanthropic companies. - **Non-profit:** Non-profit organizations can collaborate with companies to create tailored philanthropy programs to help promote various social causes to a wider audience while boosting their own fundraising efforts. ## Related on Trend Hunter - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md)