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# $5000 Hamburger
The Fleurburger

By Carolyn Goodwin | Published 2006-04-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fleurburger-5000
References: [whirledevents.blogspot](http://whirledevents.blogspot.com/)

As is everything in Vegas, the FleurBurger 5000 is over the top with a hefty price tag of $5,000.00. Created by Chef Hubert Keller, the FleurBurger 5000 is served at [Fleur de Lys](https://www.trendhunter.com/trends/wellness-patch) in Mandalay Bay. It is a [Kobe burger](https://www.trendhunter.com/trends/wagyu-burger) containing foie gras, a special truffle sauce, and is served on a brioche truffle bun with black truffles on the side. The burger is served with a bottle of [Chateau](https://www.trendhunter.com/trends/whispering-angel) Petrus 1990 poured in Ichendorf Brunello stemware (you get to keep the stemware)imported from Italy, and a certificate of authenticity will be mailed to your home so you can brag to your friends about how you spent $5000 in Vegas...on a burger.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Dining:** There's an opportunity to offer high-end dining experiences like the FleurBurger 5000 to appeal to consumers seeking luxury and exclusivity in their food.
- **Personalized Dining Experience:** Customizable dishes or personalized service options can allow for a unique experience like receiving a certificate of authenticity, and can be a disruptive opportunity for restaurants to differentiate themselves.
- **Gourmet Burger:** Upscale burgers and signature burger dishes that use luxury ingredients like Kobe beef, truffles, and foie gras can be disruptive in the fast food industry and appeal to those seeking a higher-end burger option.

### Sectors Adopting This

- **Fine Dining Restaurants:** Fine dining restaurants can continue to offer high-end experiences using luxury ingredients and personalized service options to appeal to affluent consumers.
- **Upscale Fast Food Restaurants:** Upscale fast food restaurants offering burgers with premium ingredients as a point of differentiation can disrupt and compete in the fast food industry.
- **Luxury Food and Beverage Retailers:** Retailers can source and market luxury food items like Kobe beef and truffle sauce to appeal to consumers seeking high-end culinary experiences.

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