# Exotic Unisex Fragrances This Tropical Fragrance From Tom Ford is Designed for Men and Women By Ady Floyd | Published 2015-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fleur-de-portofino References: [luxurylaunches](http://luxurylaunches.com/beauty/tom-ford-launches-anticipated-fleur-de-portofino-fragrance-the-scent-of-the-mediterranean.php) & [tomford](http://www.tomford.com/fleur-de-portofino/T3-FLEUR.html?dwvar_T3-FLEUR_color=OC) Fleur De Portofino is the fourth fragrance created by Tom Ford and is part of the Neroli Portofino collection. The entire line of fragrances follows an Italian-scented theme. Fleur de Portofino pays tribute to the [Mediterranean coast](https://www.trendhunter.com/trends/escapisminspired) with scents of acacia trees, acacia honey, acacia blossom and a touch of bursting citrus. In addition to the acacia, there are also numerous hints of other flavors that create a divine aroma. The list of other scents include "Sicilian lemon, tangerine, bitter orange leaf, violet leaf, white magnolia, orange blossom, [Moroccan rose, jasmine, vanilla absolute](https://www.trendhunter.com/trends/octavia-morgan-vanillin-supreme), tolu balm, civet and ambrette seed." Tom Ford's [luxurious unisex perfume](https://www.trendhunter.com/trends/balestra-1924) costs about $215 for 50 milliliters and a 250 milliliter bottle will cost $525. The beautiful turquoise blue bottle is a refreshing summer package that plays off the idea of a poolside accessory. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Unisex Fragrances:** The rise of luxury unisex fragrances presents an opportunity for innovative brands to create inclusive and versatile scents. - **Culturally Inspired Fragrances:** Creating fragrances that pay homage to specific cultures, such as the Mediterranean coast, can capture the interest of consumers seeking unique and immersive experiences. - **Sustainable Packaging in Fragrance Industry:** Developing sustainable packaging options for fragrances can attract environmentally conscious consumers and contribute to the industry's efforts in reducing waste. ### Sectors Adopting This - **Luxury Perfumery:** Luxury perfume brands can tap into the growing demand for unisex fragrances by creating versatile, high-quality scents that cater to a diverse range of consumers. - **Travel and Tourism:** Collaborating with fragrance brands to develop destination-inspired scents can enhance the overall travel experience and provide tourists with a unique olfactory souvenir. - **Sustainable Packaging:** Packaging companies specialized in eco-friendly materials can seize the opportunity to collaborate with fragrance brands in offering sustainable packaging solutions. ## Related on Trend Hunter - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Woodsy Californian Fragrances](https://www.trendhunter.com/trends/tom-ford-bois-pacifique.md) - [Affordable Men's Fragrances](https://www.trendhunter.com/trends/finery-for-him.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Sensual Floral Fragrances](https://www.trendhunter.com/trends/flora-carnivora.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Rose Gold-Inspired Fragrances](https://www.trendhunter.com/trends/rose-gold-intense-fragrance.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md)