# Actor-Backed Rosé Champagnes Brad Pitt Releases New Luxurious 'Fleur De Miraval ER2' Champagne By Niko Pajkovic | Published 2021-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fleur-de-miraval-ros-champagne References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/10/brad-pitt-launches-new-fleur-de-miraval-champagne/) & [foodandwine](https://www.foodandwine.com/news/brad-pitt-chateau-miraval-champagne-rose-second-release)  Mirava, a wine brand co-owned by Brad Pitt, has announced the launch of its newest product, 'Champagne Fleur de Miraval ER2' -- the [rosé specialist's second take on champagne](https://www.trendhunter.com/trends/rare-champagne). According to the company, the second edition champagne is made of 75% Chardonnays, including a 2012 vintage and a 2014 vintage that together create a "perfect balance." The newly launched product comes as the first offering since Angelie Jolie offloaded her 50% stake in the company. "Being the only Champagne house exclusively devoted to [Rosé Champagne](https://www.trendhunter.com/trends/piperheidsieck-ros-sauvage), each edition of Fleur de Miraval is a constant quest for beauty, a desire to create space for all possibilities," said Pitt in a recent press release. The [luxury champagne](https://www.trendhunter.com/trends/perrys-reserve-premier-cru-champagne) is now available for purchase on the Mirava website. Image Credit: Miraval ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Alcohol:** Companies can capitalize on celebrity status by partnering with them to endorse beverages and create unique blends. - **Luxury Wine & Champagne Brands:** High-end wine and champagne brands can appeal to affluent consumers with unique blends and celebrity partnerships. - **Rosé Champagne Market:** With an increase in popularity of rosé champagne, there is an opportunity for brands to create unique blends and stand out in the market. ### Sectors Adopting This - **Alcohol:** An industry that can benefit from endorsements and unique blends to appeal to a broader audience. - **Luxury Goods:** Appealing to affluent consumers with unique and luxurious products and celebrity partnerships. - **Wine & Champagne:** An industry that can benefit from creating unique blends and standing out in an increasingly competitive market. ## Related on Trend Hunter - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Top-Shelf Pinot Noir Wines](https://www.trendhunter.com/trends/champagne-bollinger.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Anniversary Rosés](https://www.trendhunter.com/trends/whispering-angel-20th.md) - [Actress-Backed Wine Releases](https://www.trendhunter.com/trends/cameron-diaz.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md) - [Luxurious Rare Champagne Releases](https://www.trendhunter.com/trends/rare-champagne.md) - [Well-Balanced Provence Rosés](https://www.trendhunter.com/trends/whispering-angel.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md)