# Skin Tone-Colored Crayons Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids By Laura McQuarrie | Published 2019-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flesh-colored-crayon References: [prexamples](https://www.prexamples.com/2019/06/case-study-shiseido-my-crayon-project/) & [shiseido](https://www.shiseido.com/) All too often, there's only one flesh-colored crayon that's recognized as the one for drawing skin tone but cosmetics company [Shiseido](https://www.trendhunter.com/trends/festive-beauty-packaging) set out to prove otherwise with 'My Crayon Project.' For the unlikely project, the company had a mission to educate children in Japan that there's more than one skin tone and all of them are equally as beautiful. In Japan, "hada-iro" is recognized as "skin color," which often leads to mixed-race children being seen as outsiders in the country. To challenge this belief about skin tone, Shiseido created a custom crayon set by scanning the [color of a child's skin](https://www.trendhunter.com/trends/boldhue-starter-kit) and creating a colored drawing tool with their name on it. Alongside the unique flesh-colored crayon set, complete with a range of shades, Shiseido ran art and ethics classes in schools. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Art Supplies:** Creating art supplies that cater to a diverse range of skin tones, promoting inclusivity in creative expression. - **Ethical Education Initiatives:** Integrating art and ethics classes in schools to encourage discussions about diversity and beauty standards. - **Customized Color Matching:** Using technology to scan and match the color of individuals' skin to create personalized drawing tools. ### Industries Being Reshaped - **Cosmetics:** Applying the concept of diverse skin tones to expand the range of inclusive makeup products. - **Education:** Implementing art and ethics classes in schools to promote diversity and inclusivity among children. - **Technology:** Developing color scanning technology to create customized color-matching products for various industries. ## Related on Trend Hunter - [Wood-Crafted Eco-Friendly Crayons](https://www.trendhunter.com/trends/forest-crayon.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Flesh-Colored Earbud Collections](https://www.trendhunter.com/trends/jlab-go-air-tones.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Bean-Shaped Vibrant Chalks](https://www.trendhunter.com/trends/bean-chalk.md) - [Crayon-Themed Arm Cuffs](https://www.trendhunter.com/trends/color-full.md) - [Colorful Tech Stylus Devices](https://www.trendhunter.com/trends/apple-crayon-pro.md)