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# Autumnal Fleece Apparel
Jaded London's Autumnal Rainbow Fleece Collection is Affordable

By Jana Pijak | Published 2021-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fleece-collection
References: [jadedldn](https://jadedldn.com/collections/new-in-all/products/autumnal-rainbow-fleece-borg-jacket)

Jaded London's autumnal rainbow fleece collection consists of three pieces and boasts a cozy teddy texture -- embracing the fashion industry's ongoing obsession with the textile.

In addition to a zip up jacket with spread collar detailing, the UK-based fast fashion label's autumnal fleece collection also includes matching pants in a comfortable jogger style. Additionally, the range includes a gilet with a zip up front and high neckline. All three pieces are available in unisex styles and stay true to Jaded London's daring and youthful aesthetic.

The fast fashion label is not only known for its vibrant and effortlessly cool pieces but also makes runway-inspired items available at an accessible price point for its target audience of Gen Z and Millennial consumers.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 89% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Rainbow Fleece Apparel:** An opportunity to develop affordable and colorful fleece apparel incorporating new technology and eco-friendly materials.
- **Unisex Fashion:** An opportunity to expand the unisex fashion market and create gender-neutral clothing lines with affordable prices.
- **Fast Fashion Accessibility:** An opportunity for more fast fashion retailers to provide affordable, high-quality, and runway-inspired pieces to meet the demands of Gen Z and Millennial consumers.

### Sectors Adopting This

- **Fashion and Apparel:** An opportunity for fashion and apparel industries to explore new ways to incorporate rainbow fleece in fashionable and eco-friendly clothing lines catering to a younger demographic.
- **Retail and E-commerce:** An opportunity for retail and e-commerce industries to leverage the demand for affordable and fast fashion clothing items aimed at Millennial and Gen Z audiences.
- **Textile Manufacturing:** An opportunity for textile manufacturers to develop and create sustainable and eco-friendly materials for use in fashionable and affordable clothing items such as rainbow fleece-based apparel.

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