# Extra Flavorful Sparkling Waters The Highland Spring Flavoured Sparkling Water Drinks are Tasty By Michael Hemsworth | Published 2021-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavoured-sparkling-water References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/highland-spring-taps-into-consumer-trends-with-sparkling-flavoured-drinks-22-03-2021/) & [highlandspring](https://highlandspring.com) The Highland [Spring](https://www.trendhunter.com/trends/flavoured-still-water) Flavoured Sparkling Water drinks are being launched in April in the UK by the brand to help offer consumers with a more [flavorful option](https://www.trendhunter.com/trends/jollys-drinks) to pick up when in search of tasty alternative to existing varieties on the market. The sparking water drinks will come in three flavor options including Rhubarb & Ginger, Pear & Elderflower and Blackberry, Plum & Hibiscus. Each of the drinks are formulated with a rich, full-bodied flavor that aims to address the needs amongst consumers for more a more flavorful experience from [sparkling water drinks](https://www.trendhunter.com/trends/dash-water-cherry). The Highland Spring Flavoured Sparkling Water drinks will be launching alongside a new campaign that includes in-store, digital and social media activity to get the word out to curious consumers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Sparkling Waters:** The trend is driven by consumers' demand for healthier and more flavorful alternatives to sugary beverages, creating opportunities for companies to innovate new product flavors and packaging design. - **Premium Sparkling Water Drinks:** The trend is driven by consumers' willingness to pay a premium for natural and high-quality ingredients, creating opportunities for companies to explore unique and exotic flavor combinations and innovative marketing strategies. - **Social Media Campaigns for New Product Launches:** The trend is driven by the need for companies to create buzz and generate excitement around their new products, creating opportunities for companies to leverage social media influencers and user-generated content to engage with their target audience. ### Industries Being Reshaped - **Beverage Industry:** The trend presents an opportunity for companies to introduce new and innovative flavored sparkling water products that cater to health-conscious and flavor-seeking consumers. - **Marketing and Advertising Industry:** The trend presents an opportunity for companies to create engaging and impactful campaigns that resonate with their target audience through various channels including in-store, digital, and social media. - **Packaging Industry:** The trend presents an opportunity for companies to explore innovative packaging designs that enhance the visual appeal and functionality of their sparkling water products, creating a differentiated and premium brand image. ## Related on Trend Hunter - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Vitamin-Enhanced Sparkling Water Flavors](https://www.trendhunter.com/trends/new-sodastream-flavors.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md)