# Refreshing Boozy Iced Teas The Mad Jack Hard Flavoured Iced Tea is Perfect for Summer Enjoyment By Jana Pijak | Published 2018-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavoured-iced-tea References: [madjack](http://www.madjack.ca) The new Mad Jack Hard Flavoured Iced Tea is a refreshing summer beverage that is sure to become a cottage staple or patio party hit. Available just in time for National iced Tea Day -- celebrated this Sunday, June 10th -- the canned beverage boasts a crisp flavor profile that combines hints of sweet and citrusy elements. Unveiled as part of Mad Jack's summer lineup, the Hard Flavoured Iced Tea will be sold along other signature 'Jacked Up' flavours including 'Lemon Lager,' 'Apple Lager,' and 'Hard Flavoured Root Beer. ' Available just in time for National Iced Tea Day, Mad Jack will also unveil a branded [Snapchat](https://www.trendhunter.com/trends/avolotto-lens) filter on June 10th, allowing consumers to share their experience while tasting the [refreshing summer drink](https://www.trendhunter.com/trends/owls-brew-2). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hard Flavoured Iced Tea:** Opportunity for innovative alcoholic beverage companies to cater to the growing demand for refreshing, ready-to-drink options. - **Summer Beverage:** Opportunity for beverage companies to develop and market refreshing and unique drinks specifically targeted for the summer season. - **Branded Snapchat Filters:** Opportunity for companies to leverage social media platforms like Snapchat to create engaging and interactive brand experiences for consumers. ### Where This Applies - **Alcoholic Beverage:** Opportunity for breweries and beverage companies to create and market alternative flavored alcoholic beverages that provide a refreshing twist. - **Beverage:** Opportunity for beverage companies to explore new flavors and create innovative drinks that can be enjoyed during the summer season. - **Social Media Marketing:** Opportunity for marketing and advertising agencies to assist brands in creating and promoting engaging experiences using platforms like Snapchat. ## Related on Trend Hunter - [Southern Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktail.md) - [Southern-Style Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktails.md) - [Fruit-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fruitflavored-hard-iced-teas.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Hard Ice Tea Drinks](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea-1.md) - [Hard Iced Tea Lines](https://www.trendhunter.com/trends/hard-iced-tea-line.md) - [Robust Hard Iced Teas](https://www.trendhunter.com/trends/robust-hard-iced-tea.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md)