# Flavoured, Filtered Water Straight From Your Tap Strawberry, Peach or Raspberry By Cognito | Published 2007-05-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flavoured-filtered-water-straight-from-your-tap-strawberry-peach-or-raspber References: [ohgizmo](http://www.ohgizmo.com/2007/05/18/pur-flavor-options-lets-you-flavor-your-h2o-right-at-the-tap/) & [purflavoroptions](http://www.purflavoroptions.com/) With the Pur Water Filtration System you get pure filtered water completed with a hit of fruit flavor straight from your tap. All you need to do is buy special [flavor filters](https://www.trendhunter.com/trends/limited-time-microdrink) and pop them into your system. Press a button and the [pure fruit flavor](https://www.trendhunter.com/trends/hydration-drink-flavors) starts to flow in strawberry, peach and raspberry. Oh yeah... and it's sugar free, fat free and has no carbs! **Implications** - The unique Pur Water Filtration System with added juice flavors was created by Proctor and Gamble. Each flavor cartridge will last for 75 delicious glasses. This is a great way to get kids and even picky adults to drink up their daily dose of water. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Flavored Tap Water:** Disruptive innovation opportunity: Expanding the market for convenient and tasty flavored water by offering a tap water filtration system with fruit flavor cartridges. - **Filter Technology:** Disruptive innovation opportunity: Developing advanced filtration systems that can effectively add flavors to tap water without compromising on quality or taste. - **Healthy Beverage Alternatives:** Disruptive innovation opportunity: Creating innovative products that provide refreshing and healthy alternatives to sugary drinks, appealing to health-conscious consumers. ### Who This Affects Most - **Home Appliances:** Disruptive innovation opportunity: Introducing smart filtration systems for home use that offer customizable flavor options, appealing to consumers seeking convenient and healthy hydration solutions. - **Beverage Manufacturing:** Disruptive innovation opportunity: Collaborating with filtration system manufacturers to develop and produce fruit-flavored water cartridges, targeting the growing demand for healthier beverage options. - **Consumer Goods:** Disruptive innovation opportunity: Launching water filtration systems with fruit flavor cartridges as a new product category, tapping into the market for innovative and convenient hydration solutions. ## Related on Trend Hunter - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Connected Faucet Filtration Units](https://www.trendhunter.com/trends/faucet-filtration-system.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md)