# Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK

By Michael Hemsworth | Published 2025-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flavour-fest-25
References: [scottishgrocer](https://scottishgrocer.co.uk/2025/06/04/kellanova-hits-the-road-with-pringles-and-cheez-it-for-flavour-fest-25/) & [kellanova](https://www.kellanova.com/us/en/home.html)

![Festival-Themed Retail Snack Campaigns](https://cdn.trendhunterstatic.com/thumbs/572/flavour-fest-25.jpeg)

The Flavour Fest ’25 campaign has been announced by Kellanova in the UK to encourage wholesale retailers to scale up their snack offerings this summer in the face of entertaining season and consumer cravings. The campaign puts Pringles and Cheez-Its in the spotlight, and will see the roadshow being kicked off in Glasgow, Scotland on June 16 at two United Wholesale locations. Retailers will be given the chance to sample a variety of offerings and take advantage of some one-day-only deals to encourage on the spot stock-ups.

Salty Snacks Marketing Lead at Kellanova Rebecca Worthington spoke on the Flavour Fest ’25 campaign saying, "The convenience channel plays a crucial part in our brand’s overall retail strategy, so we’re excited to hit the road and connect with retailers from across the country during our inaugural Flavour Fest ’25. We want retailers to walk away not just with great deals, but with ideas, tools and confidence to drive their snack sales. Flavour Fest ’25 is all about supporting the convenience channel and helping them make this season a standout success. Don’t miss it!”