# Vibrantly Flavorful Water Branding Aquafina's Flavorsplash Bottles Are Fun, Energetic and Bright By Laura McQuarrie | Published 2014-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavorsplash References: [thedieline](http://www.thedieline.com/blog/2014/6/10/aquafinas-flavorsplash) & [aquafina](https://www.aquafina.com/products.php) Aquafina FlavorSplash flavored water recently got a [vibrant and fun new look](https://www.trendhunter.com/trends/fruit-bliss), courtesy of the Pearlfisher agency. The water's new identity is extremely colorful, taking inspiration from the slightly colored tint of each [fruity-colored beverage](https://www.trendhunter.com/trends/highland-spring-flavours). Visually, the bottles look flavorful and each one is packed with personality, as seen by humorously named varieties like 'World Peach,' 'Berry Loco' and 'Color Me Kiwi,' which are written in a loose, splashy typeface. The [liquid water enhancer packages](https://www.trendhunter.com/trends/sweetleafs-water-drops) feature more of the same flavors branded with more concentrated color schemes, although they pack in just as much fun in a smaller size. All of the new Aquafina FlavorSplash packaging is bold, energetic and witty, showing off the feel-good properties of drinking water, the elixir of life and youth. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Water Packaging:** Opportunity to innovate colorful and personality-packed packaging for flavored water beverages. - **Humorous Naming and Branding:** Opportunity to incorporate witty and playful naming and branding for water and other beverages. - **Liquid Water Enhancer Packaging:** Opportunity to create bold and energetic packaging for liquid water enhancers with concentrated color schemes. ### Sectors Adopting This - **Beverage Industry:** Branding and naming opportunities for flavored water and other drinks. - **Packaging Industry:** Opportunities to provide innovative and visually appealing packaging for beverages, especially flavored water. - **Marketing and Advertising Industry:** Opportunity to create humorous and playful branding campaigns for water and other beverages. ## Related on Trend Hunter - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modernized Beverage Packaging Designs](https://www.trendhunter.com/trends/beverage-packaging-design.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md)