# Modulating Food Flavorings FlavorSum Flavors with Modulating Properties Enhance Edible Experience By Michael Hemsworth | Published 2025-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavors-with-modulating-properties References: [foodbev](https://www.foodbev.com/news/flavorsum-expands-solutions-portfolio-with-modulating-flavour-systems) & [flavorsum](https://flavorsum.com)  The FlavorSum flavors with modulating properties (FMPs) are a new portfolio of solutions from the brand created with the specific challenges of taste in certain foods and beverages. The solutions, called the FlavorSum Modulate, are meant to help with [masking bitterness](https://www.trendhunter.com/trends/taste-and-texture), mitigating the experience of off-notes and enhancing the overall mouthfeel. The range consists of dozens of options that can be applied to a wide range of products including beverages, baked goods, dairy, alt dairy solutions and even cannabis products. Director of [Flavor Development](https://www.trendhunter.com/trends/meridian-flavors) [R&D](https://www.trendhunter.com/trends/liquid-iv-sugarfree-range) Ibrahima Faye spoke on the FlavorSum flavors with modulating properties saying, "Our flavourists understand the complexity of product development, especially as interest in functional and low-sugar foods and beverages continues to grow. The FlavorSum Modulate portfolio fits with many applications, helping brands deliver desired taste profiles while aligning with label goals.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 64% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor Modulation:** Advancements in flavor modulation technologies are allowing brands to customize taste profiles, advancing the creation of tailored eating experiences. - **Functional Food Enhancement:** The growing interest in functional foods is driving demand for flavor solutions that mask off-notes, enhancing taste while maintaining health benefits. - **Sugar Reduction Technology:** Innovative flavor technologies are enabling the reduction of sugar in food and beverages without compromising taste, fostering healthier consumption options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is rapidly adopting flavor modulation solutions to improve product taste without altering key nutritional elements. - **Alternative Dairy:** Alternative dairy products are leveraging flavor modulating technologies to better mimic traditional dairy flavors and textures, enhancing consumer acceptance. - **Cannabis-infused Products:** The cannabis industry benefits from flavor modulation as it helps mask the often-unpleasant taste of cannabinoids, making infused products more palatable. ## Related on Trend Hunter - [Plant Protein Flavor Ingredients](https://www.trendhunter.com/trends/dsmfirmenich-modulasense.md) - [Taste Modulation Dairy Solutions](https://www.trendhunter.com/trends/astringency-masking-solution.md) - [Flavor-Enhancing Drink Mix Powders](https://www.trendhunter.com/trends/synergy-paired-to-perfection-portfolio.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Kokumi Taste Enhancers](https://www.trendhunter.com/trends/boostract.md) - [Flavor Company Acquisitions](https://www.trendhunter.com/trends/meridian-flavors.md) - [Advanced Simple Ingredient Flavors](https://www.trendhunter.com/trends/biosymphony.md) - [Flavor-Enhancing Food Ranges](https://www.trendhunter.com/trends/holland-barrett-with-life-kitchen.md) - [Tailored Food Flavor Solutions](https://www.trendhunter.com/trends/kerry-smart-taste.md)