# Roadtrip-Inspired Candy Collections Wyndham Hotels & Resorts Launches Flavors of the Open Road By Kalin Ned | Published 2026-07-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flavors-of-the-open-road References: [wyndhamhotels](https://www.wyndhamhotels.com/legal/flavors-of-the-open-road-sweepstakes-rules)  [Wyndham Hotels & Resorts](https://www.trendhunter.com/trends/where-theres-a-wyndham), through its [loyalty program](https://www.trendhunter.com/trends/fuel-your-summer-road-trip-sweepstakes) Wyndham Rewards, has introduced a limited-edition candy collection called Flavors of the Open Road to commemorate the 100th anniversary of the historic Route 66. This move offers a novelty box that contains six destination-inspired confections alongside 30,000 loyalty points redeemable for hotel stays. The Flavors of the Open Road collection, priced at $19.26 — a figure referencing the year the Mother Road was established — will be available exclusively on [Wyndham Rewards'](https://www.trendhunter.com/trends/travel-leisure) website starting August 20, with only 100 boxes produced. Each box features 2.5-ounce jars of candies that interpret regional specialties such as Chicago deep-dish pizza, Tulsa pecan pie, Amarillo smoked brisket, Albuquerque roasted green chile, Flagstaff prickly pear soft serve, and Kingman root beer float. Beyond the culinary curiosities, each purchase includes a guide to local attractions, restaurants, and nearby Wyndham properties. Image Credit: Wyndham Hotels & Resorts ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 88% | Activity: 91% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Destination-flavored Confections:** Novelty sweets that translate regional dishes into collectible formats create new space for travel brands to package place-based storytelling as edible merchandise. - **Loyalty-linked Limited Drops:** Scarce product releases bundled with rewards points can turn membership programs into experiential retail channels with stronger emotional and promotional value. - **Roadtrip Nostalgia Branding:** Heritage routes and anniversary milestones provide brands with culturally familiar themes for blending tourism, collectibles, and themed commerce. ### Where This Applies - **Hospitality:** Hotel groups can extend guest engagement beyond stays by connecting loyalty ecosystems with themed products, local guides, and destination discovery. - **Confectionery:** Candy makers gain differentiation through unconventional savory and regional flavor profiles that appeal to collectors, travelers, and novelty-seeking consumers. - **Travel Retail:** Online-exclusive souvenirs tied to specific journeys suggest new models for selling trip-inspired goods before, during, or after travel experiences. ## Related on Trend Hunter - [Summery Adventure-Inspired Drinkware](https://www.trendhunter.com/trends/road-trip-collection.md) - [Daring Hard Candies](https://www.trendhunter.com/trends/strangers-candies.md) - [Destination-Branded Snacks](https://www.trendhunter.com/trends/destinationbranded-snacks.md) - [Curated Candy Kits](https://www.trendhunter.com/trends/clever-candy-candy-kits.md) - [Roadside Diner Apparel Capsules](https://www.trendhunter.com/trends/pit-stops-summer.md) - [Mysterious Anniversary Popping Candies](https://www.trendhunter.com/trends/pop-rocks-mystery-flavor.md) - [Nostalgic Reduced Sugar Candies](https://www.trendhunter.com/trends/joyride-candies.md) - [American Roadtrip Restaurant Menus](https://www.trendhunter.com/trends/the-great-american-road-trip-menu.md) - [Anniversary-Celebrating Sweepstakes Campaigns](https://www.trendhunter.com/trends/sweepstakes-campaign.md)