# Sweet BBQ Chicken Tenders KFC's Newest Dish is Inspired by the Regional Flavors of Georgia By Katherine Pendrill | Published 2016-08-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flavors-of-georgia References: [newsroom.kelloggs](http://newsroom.kelloggs.com/2016-08-01-Kelloggs-Debuts-Pumpkin-Spice-Caramel-Apple-Fall-Flavor-Feast) & [prnewswire](http://www.prnewswire.com/news-releases/kfc-brings-regional-favorite-georgia-gold-fried-chicken-and-tenders-to-mobile-and-pittsburgh-300306276.html) In an effort to replicate the success of its Nashville Hot Chicken, [KFC](https://www.trendhunter.com/trends/original-recipe-chicken-tenders) is introducing a new regional creation that is inspired by the flavors of Georgia and South Carolina. Similar to the chain's Tennessee-themed creation, the dish gives consumers a whole new way to enjoy the chain's [famous fried chicken](https://www.trendhunter.com/trends/crispy-tender-dippers). The new Georgia Gold Honey Mustard BBQ Chicken is a regional dish inspired by the flavors of Georgia and South Carolina. While North Carolina is known its distinct vinegar-based BBQ, the new [Georgia Gold sauce](https://www.trendhunter.com/trends/special-edition-gold-sauce) boasts the sweet and tangy taste of honey mustard. As KFC's chief marketing officer Kevin Hochman explains, "The crispy and tangy flavor profile of Georgia Gold is like a grown-up honey mustard – sweet with attitude." KFC's new fried chicken dish demonstrates the growing demand for new food products that appeal to regional taste preferences. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Regional-inspired Food:** Creating new dishes inspired by regional flavors can cater to specific taste preferences and attract customers. - **Unique Sauce Flavors:** Introducing unique sauce flavors, like the sweet and tangy taste of honey mustard, can offer consumers a new and exciting culinary experience. - **Crispy and Tangy Profiles:** Developing dishes with crispy and tangy flavor profiles, such as the Georgia Gold sauce, can provide a distinctive twist on classic favorites. ### Where This Applies - **Fast Food:** Fast food chains can capitalize on regional-inspired dishes to attract a broader customer base and increase sales. - **Restaurant Chains:** Restaurant chains can explore unique sauce flavors to create signature dishes and differentiate themselves from competitors. - **Food Manufacturing:** Food manufacturers can develop crispy and tangy products to meet the growing demand for innovative and flavorful food options. ## Related on Trend Hunter - [Signature Recipe Chicken Tenders](https://www.trendhunter.com/trends/original-recipe-chicken-tenders.md) - [Sauce-Coated QSR Nuggets](https://www.trendhunter.com/trends/kfc-7.md) - [Saucy BBQ-Coated Nuggets](https://www.trendhunter.com/trends/honey-bbq-saucy-nuggets.md) - [Sauce-Covered QSR Chicken Nuggets](https://www.trendhunter.com/trends/saucy-nuggets.md) - [Secret Seasoning Chicken Strips](https://www.trendhunter.com/trends/original-recipe-tenders.md) - [Hot Honey-Themed Menus](https://www.trendhunter.com/trends/kfc-8.md) - [Barbecue-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/ultimate-bbq-fried-chicken-sandwich.md) - [Southern Cuisine-Themed Meals](https://www.trendhunter.com/trends/golden-carolina-bbq-tenders.md) - [Tangy Southern Wing Flavors](https://www.trendhunter.com/trends/wingstop-carolina-gold-bbq.md)