# Feminine Whiskey Branding Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers By Laura McQuarrie | Published 2015-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-whiskey References: [bevnet](http://www.bevnet.com/news/spirits/2015/heaven-hill-brands-launches-ravens-lace-peachberry-whiskey/) & [heavenhill](http://heavenhill.com/) Rustic oak barrels, bold text and dark colors are some of the elements that are used time and time again to market whiskey to male audiences—but [Heaven Hill Brands](https://www.trendhunter.com/trends/heaven-hill) sought to diverge from the pack and created a flavored whiskey for women. As a result, Raven’s Lace PeachBerry Whiskey came into fruition. As the name suggests, this whiskey combines peach and strawberry flavors with a 60-proof Bourbon whiskey. Since consumers will be drinking in the packaging with their eyes before anything else, Raven’s Lace PeachBerry Whiskey is branded with a [lace design](https://www.trendhunter.com/trends/whisky-designs) that hints at both its sweet and wild side. Since most flavored whiskey is purchased by women, and flavored whiskey accounts for 12% of all whiskey sales, this is a natural way for Heaven Hill Brands to catch the eyes of female shoppers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Feminine Whiskey:** There is a growing demand for whiskey that appeals to female consumers, presenting an opportunity for companies to create innovative and unique whiskey products marketed towards women. - **Flavored Whiskey:** Flavored whiskey is becoming more popular, accounting for 12% of all whiskey sales, creating a trend for companies to create unique and creative flavor combinations to appeal to different target demographics. - **Innovative Whiskey Packaging:** Because consumers often buy whiskey based on packaging and design, there is an opportunity for brands to create innovative packaging strategies to distinguish themselves from competitors. ### Who This Affects Most - **Alcohol:** With the growing trend of flavored and feminine whiskey, the alcohol industry can continue to develop new and unique whiskey products that appeal to a wider range of consumer demographics. - **Design:** Innovative whiskey packaging requires creativity and design skills, leading to opportunities for design agencies and designers to work with alcohol companies to create unique packaging and marketing strategies. - **Marketing:** As the competition in the alcohol industry increases, there is a need for talented marketers who can think outside of the box to create targeted campaigns to appeal to different audiences. ## Related on Trend Hunter - [Diversity-Celebrating Whiskey Brands](https://www.trendhunter.com/trends/abisola-whiskey.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Approachable Sweet Whiskey Spirits](https://www.trendhunter.com/trends/ballantines-sweet-blend.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Natural Whiskey Refreshment Flavorings](https://www.trendhunter.com/trends/whiskey-flavor-range.md) - [co-branded custom bourbon bottles](https://www.trendhunter.com/trends/penelope-bourbon.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md)