# Pickle-Flavored Whiskey Spirits Holladay Distillery's Whicked Pickle Has a Peppery Finish By Laura McQuarrie | Published 2021-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-whiskey-spirit References: [prnewswire](https://www.prnewswire.com/news-releases/holladay-distillery-introduces-whicked-pickle-301190774.html#:~:text=Whicked%20Pickle%20is%20a%20dill) & [holladaydistillery](https://holladaydistillery.com/) Holladay Distillery created Whicked Pickle, a pickle-flavored whiskey spirit in a rapid fashion after inspiration hit. As the distillery describes, "Three guys walk into a boardroom at the end of a long day. One is sipping on a whiskey neat as another opens a jar of [spicy dill pickles](https://www.trendhunter.com/trends/twang-hot-pickle-flavored-salt). Their subsequent banter about the legendary [pickleback shot](https://www.trendhunter.com/trends/pickleback-rebel) leads to a lightbulb moment." The dill pickle-flavored whiskey is said to have finish that's full of peppery heat and it's perfect for enjoying straight or chilled. There's also the option of making a [Whicked Mary](https://www.trendhunter.com/trends/dill-pickle-bloody-mary) as a twist on a classic cocktail. While the pandemic challenged some aspects of the distillery's business, it has also allowed for plenty of fun to be had with product development. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pickle-flavored Spirits:** There is an emerging trend of incorporating unique and unconventional flavors in spirits such as whiskey, gin, and vodka. - **Experimental Product Development:** The pandemic has allowed businesses to experiment and quickly launch innovative products using remote product development strategies. - **DIY Cocktails:** Consumers are looking for creative ways to enjoy their favorite cocktails at home, leading to an increase in DIY cocktail kits and twist on classic recipes. ### Who This Affects Most - **Distilleries:** Distilleries can take advantage of the trend of incorporating unconventional flavors by innovating and experimenting with new unique flavors. - **Alcoholic Beverages:** The alcoholic beverage industry can create exciting new products that appeal to adventurous and experimental consumers looking for unique flavors and new drinking experiences. - **Cocktail Mixers:** Cocktail mixer brands can capitalize on the trend of DIY cocktails by creating easy-to-use and customizable cocktail kits to help consumers create their own unique drinks at home. ## Related on Trend Hunter - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md) - [Pickle-Flavored Shots](https://www.trendhunter.com/trends/dirty-dill-pickle-shots.md) - [High-ABV Pickle Margaritas](https://www.trendhunter.com/trends/big-papa-pickle-margarita.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [Briny Pickle Hard Seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer.md) - [Spicy Pickle-Flavored Margarita Cocktails](https://www.trendhunter.com/trends/pickle-margarita.md) - [Sensorial Mixology Sets](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit.md) - [Pickle Margarita Kits](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit1.md) - [Tart Dill Pickle Beers](https://www.trendhunter.com/trends/pickle-beer.md)