# Ice Cream-Flavored Alcohol Pinnacle Has Just Released a New Rainbow Sherbet Flavored Vodka By Ryan Fowler | Published 2013-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-vodka References: [foodbeast](http://foodbeast.com/content/2013/04/05/get-ice-cream-shop-wasted-with-rainbow-sherbet-vodka/) & [pinnaclevodka](http://www.pinnaclevodka.com/) Pinnacle Vodka is responsible for several [unique vodka flavors](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) like cake, whipped cream and pumpkin pie. The company has recently released a new [ice cream-flavored vodka](https://www.trendhunter.com/trends/laceys-vodkashake) called Rainbow Sherbet. The Pinnacle brand aims to bring back fond memories of flavors from people’s childhoods and infuse them with 70-proof vodka. This creative new beverage will have a mixture of the three classic flavors such as [orange, lime and raspberry](https://www.trendhunter.com/trends/blue-bell-ice-cream-orange-swirl). This fresh new flavor is sure to be a hit with the brand's consumer audience, which is geared mainly towards a female demographic, although I wouldn't mind enjoying a refreshing ice cream-flavored cocktail on a hot summer day with my friends. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ice Cream-flavored Alcohol:** Pinnacle's Rainbow Sherbet vodka demonstrates the trend of combining nostalgic flavors with alcoholic beverages. - **Unique Vodka Flavors:** Pinnacle's innovative flavors like cake, whipped cream, and pumpkin pie showcase the trend towards unconventional vodka offerings. - **Targeting Female Demographic:** Pinnacle's ice cream-flavored vodka is aimed at appealing to the female consumer market, tapping into the trend of gender-specific alcoholic beverages. ### Who This Affects Most - **Alcoholic Beverages:** The release of ice cream-flavored vodka presents an opportunity for the alcoholic beverage industry to create unique and nostalgic flavor combinations that attract younger consumers. - **Food and Beverage:** The trend of ice cream-flavored alcohol opens up innovation opportunities in the food and beverage industry, encouraging the development of new hybrid products and flavors. - **Marketing and Advertising:** Pinnacle's targeted approach towards the female demographic with their ice cream-flavored vodka highlights the industry's potential to create specialized marketing campaigns based on gender preferences. ## Related on Trend Hunter - [Tangy Juice-Infused Vodkas](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Boozy Cranberry Sorbets](https://www.trendhunter.com/trends/sparkling-ice-1.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Cinnamon Sugar-Inspired Vodkas](https://www.trendhunter.com/trends/polar-ice-vodka.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md) - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md)