# Carefree Fruit-Flavored Spirits The Hooch Flavored Spirits Come in Three Flavors By Michael Hemsworth | Published 2021-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-spirits References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/hooch-launches-ready-to-drink-spirits-range-05-05-2021/) & [hoochlemonbrew](https://hoochlemonbrew.com) The [Hooch](https://www.trendhunter.com/trends/soopa-hooch-range) flavored spirits are a new range of alcohol products from the UK-based brand that will provide consumers with an option that's focused on premium flavor and a carefree experience to boot. The products come in three varieties including Raspberry & Lemon Gin, Lemon Gin and [Mango & Lime Rum](https://www.trendhunter.com/trends/mango-lime-rum), which are each being launched at Booker locations in 700ml bottles for £20 each. The spirits follow on the brand's continued growth and increased demand for gin and rum products. Senior Brand Manager at [Global Brands](https://www.trendhunter.com/trends/soopa-hooch) Charlie Leaver spoke on the new Hooch flavored spirits saying, "The original ready-to-drink brand, Hooch as a brand retains a lot of loyal followers from the 90s, whilst constantly recruiting new contemporary consumers. This new range allows all those fans to enjoy Hooch in a different way and recruit even more fans to the brand. The great thing about Hooch is that it’s straight-forward; tasty, easy-drinking liquids with a citrus kick, so just like our brilliant range of ready-to-drink formats, this range of spirits should have wide-reaching appeal to convenience consumers and beyond.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Flavored Spirits Trend:** The rise of premium flavored spirits that offer a unique and carefree experience. - **Convenience Spirits Trend:** The increased demand for spirits that cater to convenience consumers. - **Brand Extension Trend:** The expansion of existing brands into new product categories. ### Where This Applies - **Alcohol Industry:** The brewing and distilling industry that provides a base for the development of flavored spirit products. - **Convenience Store Industry:** The retail industry that offers consumers quick and easy access to flavored spirits. - **Marketing Industry:** The industry that assists brands in developing and implementing strategies for expanding product lines and reaching new audiences. ## Related on Trend Hunter - [Caffeinated Alcoholic Coolers](https://www.trendhunter.com/trends/soopa-hooch.md) - [Enhanced RTD Flavor Additions](https://www.trendhunter.com/trends/soopa-hooch-range.md) - [90s-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/orange-hooch.md) - [On-Tap Alcoholic Lemonades](https://www.trendhunter.com/trends/hooch-draught.md) - [Warm Weather Cherry Libations](https://www.trendhunter.com/trends/cherry-hooch.md) - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Fruity Cocktail Pouches](https://www.trendhunter.com/trends/holla-spirits.md) - [Hybrid 90s Nostalgia Beers](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)