# Cookie-Flavored Water This Flavored Sparkling Water Tastes Like a Chocolate Chip Cookie By Laura McQuarrie | Published 2014-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-sparkling-water References: [foodbeast](http://www.foodbeast.com/2014/07/25/company-converts-chocolate-chip-cookies-into-sparkling-water/) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2014/07/23/spotted-on-shelves-7232014/) Most people tend to associate [flavored sparkling water](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers) with a [sweet taste like fresh fruit](https://www.trendhunter.com/trends/dash-water-cherry), but Chocolate Chip Cookie Sparkling Water is totally in a realm of its own. This unusual drink is sold through Impulsive Buy, a supermarket chain in Texas, which is fitting since you probably are most likely to try this cookie water on a whim rather than go hunting for it. The novelty drink is naturally and artificailly flavored, described as some who have tried it as having a taste that's either like a "Chocolate Buttercream Lip Smacker I once owned as a tween," or "The the least satisfying way to enjoy the flavor of a [chocolate chip cookie](https://www.trendhunter.com/trends/chocolate-cake-cookie)." Would you give this odd drink a try? ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unusual Flavors:** The trend of unusual flavored sparkling water such as cookie-flavored water presents opportunities for companies to innovatively combine flavors. - **Novelty Beverages:** The trend of novelty beverages like cookie-flavored water can give rise to new niche markets and consumer groups. - **Hybrid Products:** The trend of combining flavors of two different products such as flavored water and cookies to create cookie-flavored water can lead to disruptive innovations. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the unusual flavor trend and launch more innovative flavors to cater to specific groups of consumers. - **Retail Industry:** The retail industry can consider stocking and promoting novelty products like cookie-flavored water to attract new customers and increase sales. - **Food Industry:** The food industry can explore the trend of hybrid products and create new products by combining the flavors of two different food items to create completely new flavors. ## Related on Trend Hunter - [Sundae-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hot-fudge-sundae-sparkling-water.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Cookie-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-limited-edition.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Black Cherry Sparkling Waters](https://www.trendhunter.com/trends/black-cherry-vanilla-sparkling-water.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md)