# Toast-Flavored Chips This Flavored Snack from Koikeya is Meant to Taste Like Toasted Bread By Laura McQuarrie | Published 2016-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-snack References: [koikeya.co.jp](http://koikeya.co.jp/news/detail/736.html) & [en.rocketnews24](http://en.rocketnews24.com/2016/05/11/toast-and-milk-potato-breakfast-chip-flavours-set-to-debut-in-japan-this-month/) One of the newest flavored snacks to be released by Japanese snack company [Koikeya](https://www.trendhunter.com/trends/koikeya) are potato chips that are meant to taste like a lightly toasted piece of bread. In addition to emulating the taste of toast, the flavored potato chips are made with authentic butter from Japan's Hokkaido island. Koikeya is also responsible for producing other [unconventionally flavored snacks](https://www.trendhunter.com/trends/pringles-chip-flavors), including potato chips that taste like milk or peaches. Other snack companies in Japan are also experimenting with novel potato chip flavors like sour lemon and strawberry shortcake. The rise of on-the-go eating has turned the majority of young consumers into snackers, especially ones who are excited by the prospect of sampling unexpected food flavors. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Novel Flavored Snacks:** Opportunity to create unique and unconventional snack flavors that cater to adventurous consumers. - **Authenticity in Snack Ingredients:** Highlighting the use of locally-sourced and high-quality ingredients to attract health-conscious consumers. - **On-the-go Snacking:** Developing convenient and portable snack options that cater to the busy lifestyles of young consumers. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry has the potential to capitalize on the trend of unconventional flavors and innovative ingredients. - **Convenience Food Industry:** The convenience food industry can tap into the growing demand for convenient and portable snacks for on-the-go consumers. - **Food Innovation Industry:** Opportunity for companies in the food innovation industry to explore and develop unique and unexpected snack flavors. ## Related on Trend Hunter - [Fried Egg-Flavored Snacks](https://www.trendhunter.com/trends/fried-egg-potato-chips.md) - [Burger-Flavored Potato Snacks](https://www.trendhunter.com/trends/mos-burger-potato-torottama-cheese-teriyaki-burger-flavor.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Bread-Inspired Snack Bites](https://www.trendhunter.com/trends/kettle-bread-bites.md) - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Regional Dish Snack Products](https://www.trendhunter.com/trends/twisties-kaya-butter-toast.md)