# Fruity Lemonade Rum Beam Suntory's Newest Cruzan Flavored Rum is a Refreshing Summer Libation By Laura McQuarrie | Published 2015-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-rum References: [cruzanrum](http://www.cruzanrum.com/) & [thespiritsbusiness](http://www.thespiritsbusiness.com/2015/04/cruzan-unveils-blueberry-lemonade-rum/) Alongside fruity coconut, key lime, strawberry and peach-flavored rum products, [Beam Suntory](https://www.trendhunter.com/trends/truly-flavored-vodka) is expanding its Cruzan line with a Blueberry Lemonade Rum. This summer-inspired spirit is made from natural ingredients like cane molasses and tropical rainwater that undergoes a five-column distillation process to yield a clean, high-quality taste. As [lemonade is a staple drink](https://www.trendhunter.com/trends/lucky-one-lemonade) in the warmer weather, this [fruity rum from Cruzan](https://www.trendhunter.com/trends/bacard-passionfruit) provides a new way to enjoy cocktails, or spike non-alcoholic drinks like fruit juices and iced tea. Taking cues from the tropics, the brand hopes that consumers will openly embrace this fun flavor, as well as a moments when they are able to kick back, relax and savor the chance to unwind. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruity Flavored Spirits:** Brands can develop innovative ways to produce refreshing and enjoyable flavored spirits that cater to warm weather occasions. - **Cocktail Innovation:** Cocktail bars can experiment with the new Blueberry Lemonade Rum to create refreshing and imaginative cocktails for their customers. - **Non-alcoholic Drink Spiking:** Brands can market the rum as a great way to add a fun boost to non-alcoholic drinks like fruit juices and iced tea. ### Who This Affects Most - **Beverage:** The beverage industry can explore creating new flavored spirit products to cater to seasonal and changing consumer tastes. - **Hospitality:** The hospitality industry can harness the Blueberry Lemonade rum product to create new tropical-themed cocktails for their customers, daring to be different. - **Retail:** Retailers can display the rum on their shelves as an alternative and fun ingredient to regular alcoholic and non-alcoholic beverages. ## Related on Trend Hunter - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Fruity Rum Flavors](https://www.trendhunter.com/trends/mango-lime-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [Strawberry-Spiked Hard Lemonades](https://www.trendhunter.com/trends/strawberry-hard-lemonade.md) - [Spiked Summertime Lemonade Drinks](https://www.trendhunter.com/trends/fishers-island-lemonade-flavors.md) - [Ready-to-Drink Whisky Lemonades](https://www.trendhunter.com/trends/whisky-lemonade.md) - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Refreshing Vodka Lemonade RTDs](https://www.trendhunter.com/trends/lucky-one-lemonade.md)