# Probiotic Whey Pops The White Moustache's Flavored Pops Make the Most of a Yogurt By-Product By Laura McQuarrie | Published 2018-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-pops References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3989-the-good-food-mercantile) & [whitemoustache](https://whitemoustache.com/#products) The White Moustache makes a variety of probiotic handmade, hand-strained and hand-packed yogurt products and its newest products, flavored pops, are made with whey, a by-product of the yogurt-making process. The whey-based probiotic frozen pops are offered in multi-packs with mixed flavors such as Sour Cherry, Mango, Pineapple-Ginger and Persian Cucumber. The White Moustache also offers a whey-based product in the form of a drinkable tonic, which is also available in a variety of pleasing fruity flavors. As the average consumer starts to understand the link between gut health the way it shapes one's overall well-being, brands are releasing conveniently packaged food and beverages that are full of beneficial bacteria for the effortless maintenance of health during a busy life. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Products:** The trend for probiotic frozen pops and drinkable tonics provides opportunities for disruptive innovation in the food and beverage industry. - **Waste Reduction:** The use of whey in making probiotic frozen pops and drinkable tonics offers an opportunity for disruptive innovation in the waste reduction industry. - **Convenient Health:** The trend towards conveniently packaged food and beverage products for improved gut health provides opportunities for disruptive innovation in the health and wellness industry. ### Who This Affects Most - **Food and Beverage:** The probiotic frozen pops and drinkable tonics offer opportunities for innovation in the food and beverage industry. - **Waste Management:** The use of whey as a by-product of yogurt-making provides opportunities for innovation in the waste management industry. - **Health and Wellness:** The trend towards convenient health products provides opportunities for innovation in the health and wellness industry. ## Related on Trend Hunter - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Probiotic Ice Cream Pouches](https://www.trendhunter.com/trends/probiotic-ice-cream.md) - [Probiotic Yogurt Bars](https://www.trendhunter.com/trends/joee-greek-yogurt-frozen-dessert-bar.md) - [Probiotic-Enriched Frozen Yogurts](https://www.trendhunter.com/trends/mixmi-froyo.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Protein-Rich Ice Pops](https://www.trendhunter.com/trends/frios-plus.md) - [Fermented Frozen Yogurt Treats](https://www.trendhunter.com/trends/wild-about-mixmi-froyo.md) - [Tropical Probiotic Yogurts](https://www.trendhunter.com/trends/coconut-cult-and-olipop.md)