# Spiced Indian Popcorn Snacks Masala Pop's Flavored Popcorn Snacks Take Cues from Global Cuisine By Laura McQuarrie | Published 2017-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-popcorn-snacks References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/01/Indian_flavors_heat_up_at_Wint.aspx?ID={5D49B88B-E6FF-47AD-AC16-EA742C5B3DFA}&cck=1) & [eatmasalapop](https://eatmasalapop.com/) Masala Pop is the name of a Portland, Oregon-based business that takes care to create Indian-inspired flavored popcorn snacks for American audiences. Some of the intriguing snack flavors of the 'Indian Spiced Popcorn' offered by Masala Pop include Tamarind Sesame, Chai Masala and Savory Masala. Neha Patel, founder of Masala Pop, attributes the idea for her company to her mother, who spiced popcorn in the tradition of food cart vendors in India. Masala Pop was one of many vendors at this year's Winter Fancy Food Show to showcase globally inspired food products. This desire for Indian-inspired food products in particular is reflective of an increasingly diverse population across North America, as well as a return to simple, holistic health systems like Ayurveda, which use herbs and spices for whole-body healing. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indian-inspired Flavored Snacks:** Disruptive innovation opportunity: Create new and unique flavor combinations inspired by global cuisines to cater to diverse consumer preferences. - **Return to Holistic Health Systems:** Disruptive innovation opportunity: Develop food products that incorporate herbs and spices for holistic wellness and whole-body healing. - **Cultural Diversity in Food Consumption:** Disruptive innovation opportunity: Offer food products that cater to the diverse tastes and preferences of multicultural populations. ### Who This Affects Most - **Snack Food Industry:** Disruptive innovation opportunity: Introduce unique and global flavor profiles to the snack food industry to meet the demand for novel and exciting snacks. - **Wellness Industry:** Disruptive innovation opportunity: Merge traditional wellness systems, such as Ayurveda, with food products to provide holistic health solutions for consumers. - **Global Food Products Industry:** Disruptive innovation opportunity: Explore and produce food products inspired by international cuisines to appeal to culturally diverse consumers. ## Related on Trend Hunter - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Savory Ramen Popcorn Snacks](https://www.trendhunter.com/trends/ramen-popcorn.md) - [Masala-Coated Cheese Snacks](https://www.trendhunter.com/trends/masala-cheese-snacks.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Spiced Kettle-Cooked Chips](https://www.trendhunter.com/trends/keyas-snacks.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md)