# Pancake-Favored Marshmallow Treats These Flavored Peeps Take After a Beloved Breakfast Combination By Laura McQuarrie | Published 2019-02-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-peeps References: [foodandwine](https://www.foodandwine.com/news/new-easter-candy-2019) & [marshmallowpeeps](https://www.marshmallowpeeps.com/product/pancakes-syrup-chicks/) In advance of Easter this year, some new flavored [Peeps](https://www.trendhunter.com/trends/peeps-easter-products) are being introduced to consumers in fun flavors like Pancakes & Syrup. Peeps has unveiled a variety of [uniquely flavored marshmallow treats](https://www.trendhunter.com/trends/peppermint-mallow-poppers) over the years, including some that reminds of the taste of cotton candy and others that capture the taste of birthday cake. The all-new Peeps Pancakes & Syrup flavored marshmallow chicks are a syrupy brown color, unlike Peeps' range of Classic Marshmallow candies in pastel yellow and pink colors. With the [collaborative coffee creamers, cereals](https://www.trendhunter.com/trends/cereal-cups) and unique flavored Peeps that it is now introducing, Peeps is creating plenty of reasons for those with a sweet tooth to enjoy its many offerings during Easter and beyond. Alongside these new flavored Peeps, the brand is also introducing Blue Raspberry and Root Beer varieties. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Unique Flavored Treats:** Peeps' introduction of unique flavors like Pancakes & Syrup, birthdays cake, and cotton candy presents an opportunity to disrupt the novelty flavored food market. - **Holiday Expansion:** Peeps' seasonal expansion beyond Easter, to include flavor variations for Halloween as well as winter holidays, is an opportunity to disrupt the seasonal candy market. - **Collaborative Confectioneries:** Peeps' collaboration with coffee creamers and cereal brands presents an opportunity to disrupt the traditional boundaries between candy and breakfast foods. ### Who This Affects Most - **Confectionery:** Peeps' introduction of unique flavored marshmallow treats creates an opportunity to disrupt the traditional candy market. - **Seasonal Candy:** Peeps' introduction of holiday-themed flavors such as Blue Raspberry and Root Beer presents an opportunity to disrupt the seasonal candy market. - **Breakfast Foods:** Peeps' collaboration with coffee creamer and cereal brands provides an opportunity to disrupt the breakfast food market with novel confectioneries. ## Related on Trend Hunter - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Marshmallow-Flavored Dog Biscuits](https://www.trendhunter.com/trends/milk-bone-peeps.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md)