# Enriched Flavored Oat Beverages The Happi Free From Flavored Oat Drinks Come in Two Options By Michael Hemsworth | Published 2021-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-oat-drinks References: [foodbev](https://www.foodbev.com/news/happi-free-from-to-launch-flavoured-oat-drinks/) & [happifreefrom](https://happifreefrom.com) The Happi Free From flavored oat drinks are a tasty beverage from the brand that will provide consumers with an alternative option to try out when looking for [alternative milk drinks](https://www.trendhunter.com/trends/zero-sugar-oat-drink). The beverage comes in two flavor options including Strawberry and Chocolate, which are both [enriched with vitamins](https://www.trendhunter.com/trends/minor-figures-hyper-oat) A, B6, B9, B12, C and D, and maintains a gluten-free recipe. The Strawberry flavor features no added sugar, while the Chocolate option contains no refined sugar in the mix. Founder Gavin Cox boasted about the new Happi Free From flavored oat drinks saying, "We are incredibly excited to be launching our delicious new oat drinks range. There’s still a huge gap in the market for high-quality, flavoured oat drinks and ours are here to fill it. We will be targeting [plant-based milkshake fans](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake) with our delicious, all-natural and allergen-friendly Happi Oat Drink and hope to attract vegans, flexitarians and families with this new range.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Alternative Milk Drinks:** Opportunity for disruptive innovation in the dairy industry to capture market share from consumers looking for dairy-free options. - **Enriched Flavored Beverages:** Potential for developing new types of enriched flavored beverages in various industries including sports and energy drinks. - **Gluten-free Recipes:** Opportunity for developing new gluten-free products in any industry that traditionally features gluten. ### Who This Affects Most - **Dairy-free Beverages:** Companies in the dairy-free industry can consider expanding their product lines to include enriched and flavored oat drinks. - **Health and Wellness:** Health and wellness industries can take advantage of the fortified vitamins in the Happi Free From flavored oat drinks and develop products targeting consumers looking to boost their vitamin intake. - **Food and Beverage:** Companies in the food and beverage industry can consider developing new gluten-free recipes to cater to the growing demand for gluten-free options. ## Related on Trend Hunter - [Festive Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/happi-free-from-oat-milk-chocolates.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Easter Egg-Inspired Chocolate Bars](https://www.trendhunter.com/trends/happi-easter-egg-bars.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Festive Flexitarian Chocolate Products](https://www.trendhunter.com/trends/oat-mlk-chocolate-range.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md)