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# Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014

By Vasiliki Marapas | Published 2013-09-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-mms
References: [thatsnerdalicious](http://www.thatsnerdalicious.com/candy/birthday-cake-flavored-mms-are-coming-soon/) & [foodbeast](http://foodbeast.com/2013/09/19/birthday-cake-flavored-mms-are-finally-a-thing/)

Come May 2014, you can enjoy the taste of birthday cake -- even if it’s not you’re birthday – with new birthday cake flavored [M&M's](https://www.trendhunter.com/trends/mms-mocha-mudcake). The chocolate candy has been expanding its range of flavors, with its most recent addition being [pumpkin spice-flavored candies](https://www.trendhunter.com/trends/mms-winter-blend).

So far, M&M's has yet to release any details, like whether or not this will be a permanent or limited edition flavor, or the type of birthday cake it will be modeled after. I, for one, will be satisfied with any cake flavor – whether it be chocolate, vanilla, or a combination of the two, I’m sure it will taste delicious! Look out for these mouth-watering candies in May. Until then, keep noshing on the classic flavors that M&M's have to offer!

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 16% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Cake-flavored Candies:** A trend of innovating classic candies by adding cake-flavored variants.
- **Flavor-based Product Diversification:** The trend of offering new flavors of popular products to attract new buyers.
- **Seasonal Flavor-marketing:** A trend to launch limited edition, seasonal flavors to create demand in the market.

### Where This Applies

- **Confectionery:** The confectionery industry can introduce new cake-flavored products to attract new buyers and increase sales.
- **Food Retail:** The introduction of cake-flavored candies in food retail could create demand for new and unique flavors in the industry.
- **Foodservice:** The foodservice industry can offer cake-flavored desserts and candies to attract new customers and bring in more revenue.

## Related on Trend Hunter

- [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md)
- [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md)
- [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md)
- [Summery Creamsicle-Flavored Candies](https://www.trendhunter.com/trends/orange-vanilla-creme.md)
- [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md)
- [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md)
- [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md)
- [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md)
- [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md)
