# Vitamin-Rich Mixers Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D By Laura McQuarrie | Published 2023-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-mixers References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/01/top-50-innovative-spirits-of-2022-40-31/)  Non-alcoholic canned beverage brand [Punchy](https://www.trendhunter.com/trends/punchy-everyday-hydration) launched a trio of [flavored mixers](https://www.trendhunter.com/trends/nomuss-mixers) powered by premium natural ingredients that also provide 50% of the recommended daily intake of Vitamin D. The canned mixers are vegan and gluten-free, as well as low in sugar and calories. Free from preservatives and artificial sweeteners, these non-alcoholic cans are ready to be enjoyed on their own, mixed into cocktails or sipped as an alternative to high-sugar sodas. Punchy's Holiday Romance is made with peach, ginger and chai; Golden Hour features blood orange, bitters and cardamom; and First Dip consists of cucumber, yuzu and rosemary. Based on research from the [British Nutrition Foundation](https://www.trendhunter.com/trends/35-gut-booster-mega-mix) that says one in six adults in the UK is deficient in Vitamin D, Punchy saw the opportunity to "[charge] every can of Punchy with 200 IU vitamin D." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-enriched Beverages:** Punchy's mixers show a demand for healthier beverage options and a potential market for other vitamin-infused drinks. - **Premium Natural Ingredients:** Using high-quality natural ingredients presents an opportunity for other beverage brands to differentiate and appeal to health-conscious consumers. - **Functional Beverages:** The inclusion of vitamin D as an added benefit in these mixers supports the trend towards functional ingredients in beverages. ### Sectors Adopting This - **Beverage Industry:** The launch of Punchy's vitamin-infused mixers highlights a change in consumer preferences towards healthier drink options. - **Natural Food Industry:** The use of premium natural ingredients and the focus on health and wellness in Punchy's mixers aligns with the trends in the natural food industry. - **Health and Wellness Industry:** The emergence of vitamin-enriched beverages and the focus on improving health through functional ingredients aligns with the trends in the health and wellness industry. ## Related on Trend Hunter - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Non-Alcoholic Party Punches](https://www.trendhunter.com/trends/lotza.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Holiday-Ready Non-Alcoholic Mixers](https://www.trendhunter.com/trends/nonalcoholic-mixers.md) - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Premium Cold-Pressed Juice Mixers](https://www.trendhunter.com/trends/coldpressed-juice-mixers.md) - [No-Added-Sugar Cocktail Mixers](https://www.trendhunter.com/trends/princes-skinny-mixers.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Pickle-Infused Cocktail Mixers](https://www.trendhunter.com/trends/suckerpunch-mixers.md)