# Flavored Milk Rebrands This Flavored Milk Rebrand for Anchor Boasts a Modern New Look By Rebecca Byers | Published 2015-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-milk-rebrand References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/anchor-flavoured-milk.html) & [triedandtruedesign.co.nz](http://www.triedandtruedesign.co.nz/) This [flavored milk rebrand](https://www.trendhunter.com/trends/oatly-8) effort for New Zealand dairy producer Fonterra Export has given the products a refreshing new look. The new packaging range for [Anchor](https://www.trendhunter.com/trends/taste-of-tradition) features enlarged images of juicy, fresh strawberries and delicious looking [pieces of chocolate](https://www.trendhunter.com/trends/cadbury-bournville) that highlight the richness of flavor and value of ingredients. Previously sporting images of surfers hitting the waves, the new Anchor designs are a solid color and instead feature images that drive home the contents of the product, rather than aspirational images of what the brand deemed as a cool lifestyle. This shift from branding the beverage products as an indulgent real food treat rather than a hip lifestyle choice speaks wonders about the current shift in marketing of food as naturally derived and containing high quality ingredients so as to not compromise on taste. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Ingredients:** The shift to natural ingredients in food and beverage production provides an opportunity to rebrand a product's image to emphasize quality. - **Product Transparency:** Putting a greater emphasis on displaying the product itself rather than aspirational images on packaging indicates a trend towards increased product transparency. - **Simplicity:** The new Anchor packaging design, which is a solid color with simple images, highlights the trend towards simplicity in design and branding. ### Industries Being Reshaped - **Food and Beverage:** The natural ingredients and product transparency trends offer room for disruptive innovation in food and beverage production. - **Packaging:** The trend towards simplicity in design provides opportunities for disruptive innovation in packaging design to better emphasize the product itself. - **Marketing:** The shift from branding food and beverage products as a lifestyle choice towards emphasizing their natural flavors and high quality ingredients offers opportunities for disruptive innovation in marketing tactics. ## Related on Trend Hunter - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md)