# Rosemary Mayonnaise Spreads Empire Mayo's Flavored Mayonnaise is Infused with Rosemary Salt By Laura McQuarrie | Published 2016-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-mayonnaise References: [empiremayo](http://www.empiremayo.com/collections/core/products/rosemary-mayo) It's no longer uncommon to see [flavored mayonnaise](https://www.trendhunter.com/trends/mayonnaise-style-sauces) that tastes like [garlic, chili or olive oil](https://www.trendhunter.com/trends/chili-lime-mayonnaise-dressing), but Empire Mayo is Rosemary Mayo is something new. The brand makes a number of experimental flavors like pumpernickel and truffle, but as the product page notes, "We realized we were missing something important. Something floral, herbal..." As a result, this Rosemary Mayo came into existence, providing a blend of European and American flavors. Rosemary salt is what gives this mayonnaise its name, making it a flavorful addition to salads, sandwiches and roasted vegetables. For the longest time, [floral flavors](https://www.trendhunter.com/trends/maries-dips-and-dressings) have been reserved to sweet treats like ice cream, cakes and chocolates, but a new wave of botanical products are making way for these flavors to be rediscovered in savory recipes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Botanical Flavors in Savory Food:** There is a growing trend of using floral flavors in savory recipes like Empire Mayo's Rosemary Mayo. - **Experimental Food Flavors:** Empire Mayo's experimental flavors like Pumpernickel and Truffle reflect a trend of experimentation in the food industry. - **Flavored Condiments:** The trend of flavored mayonnaise extends to Empire Mayo's Rosemary Mayo. ### Who This Affects Most - **Food and Beverage:** The food industry can capitalize on the growing trend of experimenting with new and innovative flavors like rosemary mayonnaise. - **Condiment Manufacturing:** Condiment manufacturing companies like Empire Mayo can cater to the changing tastes of consumers by introducing new and unique flavors to the market. - **Restaurant Industry:** Restaurants can attract customers by incorporating new flavors to their menu like using botanical flavors in savory dishes. ## Related on Trend Hunter - [Umami Mayonnaise Condiments](https://www.trendhunter.com/trends/miso-mayo.md) - [Olive Oil Condiments](https://www.trendhunter.com/trends/graza-mayonnaise-and-aioli.md) - [Free-From Olive Oil Condiments](https://www.trendhunter.com/trends/olive-oil-mayo.md) - [Flavor-Packed Mayos](https://www.trendhunter.com/trends/ayoh.md) - [Truffle-Infused Mayonnaises](https://www.trendhunter.com/trends/white-truffle-mayonnaise.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Botanical Salt Blends](https://www.trendhunter.com/trends/flower-salt.md) - [Flavor-Infused Mayo Condiments](https://www.trendhunter.com/trends/heinz-mayo-mashupz.md) - [Festively Flavored Mayo Spreads](https://www.trendhunter.com/trends/primal-kitchen-cranberry-mayo.md)