# Fruit-Filled Marshmallows These Tasty Flavored Marshmallows are a Surprisingly Sweet Treat By Janelle Savel | Published 2014-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-marshmallows References: [japanesesnackreviews.blogspot](http://japanesesnackreviews.blogspot.ca/2014/02/eiwa-blueberry-marshmallows.html) & [eiwamm.co.jp](http://www.eiwamm.co.jp/america/) The spongy, sticky treat is getting infused with a little fruit sensation in these yummy [flavored marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows). This pack of marshmallows is available in Japan for around one dollar, but the treats are unlike typical sticky marshmallows. They are smaller, softer and chewier than traditional marshmallows and the center is jammed with blueberry filling. The jam is claimed to be concentrated and strong in terms of flavor and additional sweetness. This interesting combination of flavor, allows manufactures to test new products and experiment with different combinations. With these incentives for new products, the options for tasty treats are endless. These marshmallows can spruce up [campfire rituals](https://www.trendhunter.com/trends/smore-speckled-marshmallow) or simply be a [surprising treat for young kids](https://www.trendhunter.com/trends/mallow-dunkz); these are traditional favorites with a modern twist. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-infused Treats:** Manufacturers can experiment with different fruit combinations to create new products. - **Concentrated Jam Flavors:** Using strong fruit flavors can create unique tastes in marshmallows and other processed snacks. - **Soft and Chewy Snacks:** Consumers are looking for softer, chewier snack options that deviate from traditional textures. ### Who This Affects Most - **Food and Beverage:** This trend introduces new opportunities for creating unique flavored snacks. - **Confectionery:** Creating fruit-infused marshmallows is an innovative way to appeal sweets market. - **Retail:** This product has the potential to offer a new, unique, and modern twist to traditional snacks sold in stores. ## Related on Trend Hunter - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Multisensory Gummy Candies](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Sugar-Free Marshmallow Treats](https://www.trendhunter.com/trends/barratt-flumps-sugar-free.md) - [Egg-Shaped Sour Marshmallows](https://www.trendhunter.com/trends/easter-marshmallows.md) - [Creamy Candy Marshmallow Treats](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick.md) - [Soft-Center Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-marshmallow.md) - [Heart-Shaped Valentine's Day Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-valentines-day.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md)