# Canned Pomegranate Margaritas The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage By Laura McQuarrie | Published 2017-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-malt-beverage References: [bevindustry](https://www.bevindustry.com/articles/90645) & [limearita](http://www.limearita.com/) A few years ago, in partnership with the [NFL](https://www.trendhunter.com/trends/readytodrink-margarita-line), [Bud Light](https://www.trendhunter.com/trends/bud-light-chelada-tajin) released the Lime-A-Rita as the margarita-flavored malt beverage to target female football fans. Now, Bud Light is introducing the Pome-Granate-Rita as a new ready-to-drink flavored malt beverage that boasts 195 calories and 8% ABV. The new fall and winter beverage combines the brand's margarita mix with the sweet and tart taste of pomegranate juice. A growing number of brands are now producing [ready-to-drink canned cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans) as a means of offering consumers alcoholic drinks that can be easily chilled, shaken without the use of specialized bar tools and complex in terms of their flavors. Bud Light also produces a range of fruit-flavored margaritas in varieties like orange, lemon, grape and mango. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Cocktails:** The trend of ready-to-drink canned cocktails presents an opportunity for innovative flavor combinations and convenient packaging. - **Female-targeted Alcoholic Beverages:** Developing flavored malt beverages specifically targeting female consumers opens up possibilities for unique drink offerings and marketing strategies. - **Flavored Margaritas:** The demand for flavored margaritas, such as pomegranate-infused options, creates a space for experimentation with taste profiles and ingredients. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** The alcoholic beverage manufacturing industry has an opportunity to innovate with new product lines of ready-to-drink cocktails and female-targeted flavors. - **Canned Beverage Packaging:** The industry of canned beverage packaging can capitalize on the demand for convenient and portable cocktail options, offering unique packaging solutions. - **Flavoring and Ingredient Suppliers:** Suppliers of flavorings and ingredients can explore partnerships with beverage manufacturers to meet the growing demand for unique and innovative margarita flavors like pomegranate. ## Related on Trend Hunter - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Fruity Canned Tequila Cocktails](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Refreshing Tall Boy Margaritas](https://www.trendhunter.com/trends/tall-boy-margarita.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Ready-To-Drink Margarita Lines](https://www.trendhunter.com/trends/readytodrink-margarita-line.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md)