# Natural Agave Tequillas This Elegant Flavored Liquor is Naturally Sweetened with Agave Nectar By M | Published 2015-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-liquor References: [drinkhacker](http://www.drinkhacker.com/2015/08/20/review-pura-vida-silver-tequila/) & [puravidatequila](http://puravidatequila.com/) The Pura Vida tequila brand prides itself on creating expertly flavored liquor that is sweetened with 100% natural agave nectar rather than any artificial sweeteners. The brand also offers a variety of specialty blends as well as a signature blanco. Tequila is a popular liquor choice, pairing well with sweet flavors and scented aromas. Pura Vida highlights the traditional drink by creating a product filled with high-quality ingredients including agave. The brand distills its tequila in house with aromatic notes of spicy jalapeno, sweet lemongrass and refreshing citrus. The agave complements these with a natural sweet honey-like taste rather than artificial flavors. The use of natural ingredients like agave speaks to a brand's initiative to aim to use more wholesome and higher quality components in its products. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Natural Tequila:** Creating expertly flavored liquor sweetened with 100% natural agave nectar rather than any artificial sweeteners. - **Specialty Tequila Blends:** Offering a variety of specialty blends as well as a signature blanco. - **Quality Ingredients:** Initiative to use more wholesome and higher quality components in its products. ### Who This Affects Most - **Alcoholic Beverages:** Use of natural ingredients to create premium liquors and specialty blends. - **Healthy/wellness Foods:** Focus on natural sweeteners instead of artificial sweeteners to appeal to consumers interested in healthier food and drink options. - **Agriculture:** Demand for high-quality agave as a natural sweetener may create opportunities in agriculture for sustainable and organic farming methods. ## Related on Trend Hunter - [Naturally Sweet Tequilas](https://www.trendhunter.com/trends/patrn-el-cielo.md) - [Agave-Based Low-Alcohol Wines](https://www.trendhunter.com/trends/agavida.md) - [Accessible Agave Spirits](https://www.trendhunter.com/trends/del-maguey-vida-puebla.md) - [Additive-Free Tequila Expressions](https://www.trendhunter.com/trends/madre-tequila.md) - [Award-Winning Tequila Collections](https://www.trendhunter.com/trends/awardwinning-tequila.md) - [Sparkling Agave Drinks](https://www.trendhunter.com/trends/agave-drinks.md) - [Additive-Free Agave Tequilas](https://www.trendhunter.com/trends/additivefree-agave-tequila.md) - [Margarita-Specific Tequilas](https://www.trendhunter.com/trends/neurita.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md)